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Message: <blockquote data-quote="Bhanoob" data-source="post: 27270270" data-attributes="member: 579780">Yes it is, except you can cash in more than once before you bro down.<hr />So incentivising people is hard, making the right team and ensuring that they stick with you is up to you. But that doesn't necessarily mean it's your fault. The most common incentive drivers are 1.Cash 2.Equity. In the startup space there's something called a "Vesting Schedule" and we use it every time we launch a business. The ownership you retain takes time and goals that must be met. For example: A founding member that is focused on sales could have revenue KPIs per year, and equity that vests every year up to a certain point. There are also programs for larger teams called "ESOPS" or Employee Stock Ownership Plans. For Rooster, people get paid in cash as well as stock with the option to take a lower salary to increase their equity exposure.While it's great to be able to get your friends excited, they don't have to be. Your goal is to excite your potential customers and the audiences that are interested in buying your product or service. There's a point in time where what you're offering to the market makes sense to the customer. It's called "Product Market Fit" and honestly, that's the only thing that matters. YCombinator has a series of YouTube videos called "Startup School by YC" It would be able to cover almost all of the aspects of running a venture backed or bootstrapped business.------ Post added on [DATETIME="UT"]1641866179[/DATETIME]</blockquote>

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