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Message: <blockquote data-quote="hs_pitiyegedara" data-source="post: 17201992" data-attributes="member: 338686">12. Pepsi<img src="http://cdn.diply.com/img/6441d555-b415-41ef-b40f-6399b037ad74.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />In 2008, Pepsi spent $1 million to pay Arnell Associates to come up with  the new logo (the old is the on the left and the new on the right). As a  result, Pepsi had to pay millions more to re-brand everything. Then  Arnell's document was leaked and it was entitled, "Breathtaking Design  Strategy." It proposes that the new logo is some kind of Da Vinci Code.  According to Arnell's document, the Pepsi logo draws on Feng shui, the  Renaissance, the Earth's Geodynamo, the theory of relativity, the  universe, and more. For more, read it over at <a href="http://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe" target="_blank">Gawker</a>. There you have it: the Pepsi logo is the key to the universe.  13. IBM<img src="http://cdn.diply.com/img/fcb76a79-26dd-4fc7-b66f-305dbb047168.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />IBM’s logo has a hidden message for the whole world hidden in the Big  Blue logo that represents it’s company. The white lines passing through  give the appearance of the equal sign in the lower right corner,  representing equality.14. Goodwill<img src="http://cdn.diply.com/img/0f47db40-9f1a-4cbf-9b56-81b26e851815.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Take a look at the G in Goodwill. It's actually a smiling face!15. Spartan Golf Club<img src="http://cdn.diply.com/img/ca68097d-3f3d-4e72-9c76-a2f1e3489a45.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />This logo is pure genius. Look at it one way and you see a Spartan  helmet. Look at it another way and there's a golfer taking a swing.16. Unilever<img src="http://cdn.diply.com/img/c22c0a06-39b1-4e4e-bafe-0db9afeca8a9.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Unilever produces so many different products that sometimes it's hard to  keep track of everything they do. Lucky for us, there's symbols for  literally everything they make right in their logo.17. Toyota<img src="http://cdn.diply.com/img/3b557ddd-08d9-44bb-9430-0572be71ee55.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />The three ellipses that are found in the logo for  Toyota represent three hearts: the heart of the customer, the heart of  the product, and the heart of progress in the field of technology.But everyone knows that by now. What some people don't notice is below, which is simply genius. <img src="http://cdn.diply.com/img/0a49e666-6922-4afc-9ccf-906c75e8c8c1.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></blockquote>

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