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Message: <blockquote data-quote="chaminga_d" data-source="post: 476321" data-attributes="member: 8237">When it launches in June, a new music service dubbed We7 that has been co-founded by pop star Peter Gabriel will start offering music to users free of charge via an ad-supported model. But, as Ars Technica reports, there will be a twist: the ads won't be on the service's website or even on a proprietary media player, they'll embedded into the songs themselves. Those songs will have no digital rights management protection, but they'll have 10-second advertisements inserted at the start of each track. Four weeks after downloading a song, users will be able to download an ad-free version.Users may prefer to cough up the cash for DRM-free tracks from services like eMusic and soon Apple's iTunes Store, but We7 could become a way to avoid the RIAA's scorn for those who'd rather not pay for music at all. However, Ars suggests the service is a little ahead of its time, since record labels (excluding EMI) may still be reluctant to offer their music without copy protection.<a href="http://www.we7.com/" target="_blank">http://www.we7.com/</a><a href="http://arstechnica.com/news.ars/post/20070430-peter-gabriel-shakes-the-tree-ad-supported-mp3s-fall-out.html" target="_blank">http://arstechnica.com/news.ars/post/20070430-peter-gabriel-shakes-the-tree-ad-supported-mp3s-fall-out.html</a></blockquote>

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