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Message: <blockquote data-quote="sameera15852" data-source="post: 12131358" data-attributes="member: 123654"><a href="http://techsbot.com/wp-content/uploads/2012/01/75132v1.jpg" target="_blank"><img src="http://techsbot.com/wp-content/uploads/2012/01/75132v1-300x291.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a>    On  Monday  the results of the global survey on APPLE iPad used by Business  professionals conducted by IDG was released. According to the results  of the survey 91% of IT and Business professionals use their iPads for  work. Business professionals use iPad while being in the car or such  transport. The IT professionals use iPad in the road in  79% and at home  in 54%. IDG notes that the iPad hasn’t really prompted the majority of  IT and business professionals to abandon any other devices, however,  with only 12% saying that their iPad has completely replaced their  laptops and just 6% saying it has supplanted their PCs. However, 72%  said they were using their notebooks less because of the iPad, with 83%  of corporate users describing themselves as being loyal to Apple’s  device. IDG Connect’s i”Pad for business” survey  based on interviews with IT and business professionals across every  continent, reveals that more professionals ( 91%)  always use their iPad  for work communication than personal communication. Nearly a quarter of respondents even  have their iPad supplied by work, a statistic which climbs sharply in  continents like Africa (47%) and in Europe (40%). In addition to this, a  surprising 51% of those surveyed always use the device at work, almost  as many who always use it at home (54%). This is especially true in the  Middle East and Africa, where over 70% always use it at work and less  than half always use it at home. The results also show stark changes in  content consumption, and provide evidence that B2B marketers should  tailor information to the tablet medium: 97% of professionals use the iPad for reading 70% + now buy fewer physical books and newspapers 72% of iPad owners carry their laptop less 66% say the iPad has partially or completely replaced their laptop The survey revealed a robust loyalty to  Apple with 83% globally stating they would not consider buying a  different tablet device next time. Kathryn Cave, editor at IDG Connect  International said “This research shows the tablet is fast becoming a  true work device, provided by employers and used in the office for  business communication. It also highlights some startling regional  variations, emphasising the need for marketers to adapt content to local  markets as well as new mediums.”</blockquote>

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