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Message: <blockquote data-quote="ewmdyn" data-source="post: 15835179" data-attributes="member: 32804"><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'">Does anyone here  know about marketing ??</span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'"></span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'">“Marketing" :- it is something Apple does very well. Take this ad about the iCloud. It has no spoken words, but it explains exactly what the cloud is for a smart phone:</span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'"><a href="http://www.youtube.com/watch?v=cdLyPUQUT6Q" target="_blank">http://www.youtube.com/watch?v=cdLyPUQUT6Q</a></span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'"></span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'">Do other phones have cloud capability? Sure. They why don't they market that?</span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'"></span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'">Apple also does design very well. I remember seeing Dr. Edward Tufte once when he was talking about his first iPhone. He was excited to learn that his phone had a calendar, an alarm clock, and a calculator. His friends told him, "Edward, your cell phone has always had these things."</span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'"></span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'">"Really?" he replied. "Where?"</span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'"></span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'">If a function is hidden beneath menus and settings, then your user isn't going to bother. It doesn't matter if it does it or not, if the option is hidden, it's not going to be used.</span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'"></span></em></span></p><p><span style="font-size: 12px"><em><span style="font-family: 'Book Antiqua'">Market the concept; and make the concept easy to find.</span></em></span></p></blockquote><p></p>

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