BIT SEM III කරන අය එන්නෝ. Business Mgt Case Study Discution
විභාගෙට තියෙන්නෙත් හරියටම සතියක් වගෙ, මන් හිතුව මේ පාර BM case study 1 gana පොඩි discution 1 දැම්මොත් හොදයි කියල. තාම case study ගත්තෙ නැත්තන් මෙතනින් ගන්න
Although the music business is struggling, The music company “Live Nation” is doing good business. It’s the world’s largest events and live music promoter, with more than 64 million people attending some 28,000 of those events each year. The company also owns the House of Blues chain of venues, where customers can enjoy different genres of live music. CEO Michael Rapino has guided the company since it was spun off as a separate business in 2005 from radio giant Clear Channel Communications.
On its Web site, Live Nation describes itself as the “future of music business.” Through live concerts, music venues and festivals, and the most comprehensive concert search engine on the Web, Live Nation is revolutionizing the music industry both onstage and online. Its strategy is to connect the artists to the fans. And Rapino isn’t satisfied with dominating only the concert business. Although Live Nation will continue to focus on its live music assets, Rapino is going after the record labels’ most important assets-the music stars. He’s offering them a one-stop operation that handles their every musical need. That offer is: “We already operate your tours. Why not let us make your albums, sell your merchandise, run your web site, and produce your videos and a range of other products you haven’t yet thought of.” In October 2007, Rapino landed a big name when he signed a first-of-its-kind deal with Madonna, who left her long time label Warner Records and signed a 10-year contract estimated at $ 120 million to let Live Nation handle every part of her business except publishing. Madonna’s manager said, “The labels are in a jam. For a company to do well in music now, it’s got to be in all aspects of the business. And Live Nation is the risk-taker. It’s leading the charge.” Live Nation has signed Shakira, Jay-Z, and Nickelback to similar deals and hopes to add more superstars to its roster.
The key to Live Nation’s growth strategy is the ability to connect to those millions of people who attend shows every year. The company’s valuable database containing contact information for those fans gives it an efficient way to offer them additional music-related products and services.
මෙ පාර මට නන් හිතෙන්නෙ Leadership, Marketing වලින් අහයි කියල BIT SEM III වලට class යන අය ඉන්නවනන් කියන්න එයාලට class 1 මෙකෙන් අහන්න පුලුවන් ප්රශ්ණ discuss කරන්න ඇති ඒවත් මෙතන බෙදාගමු.
සංවාදයට විවුර්තයි
මේක දැකල නොදැක්ක වගෙ අහක බලන් යන්න එපා බම්ප් 1ක් වත් දාගෙන යන්න
විභාගෙට තියෙන්නෙත් හරියටම සතියක් වගෙ, මන් හිතුව මේ පාර BM case study 1 gana පොඩි discution 1 දැම්මොත් හොදයි කියල. තාම case study ගත්තෙ නැත්තන් මෙතනින් ගන්න
Although the music business is struggling, The music company “Live Nation” is doing good business. It’s the world’s largest events and live music promoter, with more than 64 million people attending some 28,000 of those events each year. The company also owns the House of Blues chain of venues, where customers can enjoy different genres of live music. CEO Michael Rapino has guided the company since it was spun off as a separate business in 2005 from radio giant Clear Channel Communications.
On its Web site, Live Nation describes itself as the “future of music business.” Through live concerts, music venues and festivals, and the most comprehensive concert search engine on the Web, Live Nation is revolutionizing the music industry both onstage and online. Its strategy is to connect the artists to the fans. And Rapino isn’t satisfied with dominating only the concert business. Although Live Nation will continue to focus on its live music assets, Rapino is going after the record labels’ most important assets-the music stars. He’s offering them a one-stop operation that handles their every musical need. That offer is: “We already operate your tours. Why not let us make your albums, sell your merchandise, run your web site, and produce your videos and a range of other products you haven’t yet thought of.” In October 2007, Rapino landed a big name when he signed a first-of-its-kind deal with Madonna, who left her long time label Warner Records and signed a 10-year contract estimated at $ 120 million to let Live Nation handle every part of her business except publishing. Madonna’s manager said, “The labels are in a jam. For a company to do well in music now, it’s got to be in all aspects of the business. And Live Nation is the risk-taker. It’s leading the charge.” Live Nation has signed Shakira, Jay-Z, and Nickelback to similar deals and hopes to add more superstars to its roster.
The key to Live Nation’s growth strategy is the ability to connect to those millions of people who attend shows every year. The company’s valuable database containing contact information for those fans gives it an efficient way to offer them additional music-related products and services.
මෙ පාර මට නන් හිතෙන්නෙ Leadership, Marketing වලින් අහයි කියල BIT SEM III වලට class යන අය ඉන්නවනන් කියන්න එයාලට class 1 මෙකෙන් අහන්න පුලුවන් ප්රශ්ණ discuss කරන්න ඇති ඒවත් මෙතන බෙදාගමු.
සංවාදයට විවුර්තයි
මේක දැකල නොදැක්ක වගෙ අහක බලන් යන්න එපා බම්ප් 1ක් වත් දාගෙන යන්න
