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Message: <blockquote data-quote="j@naka_86" data-source="post: 7877820" data-attributes="member: 273018">Coca-Cola බෝතලේ.... {The evolution of the Coca-Cola bottle}Coca-Cola බෝතලේ.... <img src="http://blog.uncovering.org/archives/uploads/2008/08041101_blog.uncovering.org_cocacola.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> It all started with a brown-coloured syrup, which was relatively  harmless, sold only at pharmacies. You've guessed it: we are talking  about Coca-Cola, the most famous soft drink in the world. The reasons  for this success were certainly not the syrup's magical properties (the  syrup didn't take long to leave the shelves), but mostly the several,  extremely well crafted marketing campaigns, and a few strokes  of luck. One of those was its happy association with Santa Claus; the  other was the ingenious design of its bottle. When the syrup business didn't expand, conventional, flat bottles were  used, with a cork and a paper label to identify the product. When it was  transformed into a gasified drink, it rose the problem of conserving it  without losing the gas. The solution found was a rubber-revested metal  lid, with an original sealing system, the Hutchinson system.  However, this sealing process didn't last for long with the widespread  use of the metal cap and the crown-shaped bottle's neck. The company started using this kind of containers, which was, at the  time, innovative, but still produced it in a handcrafted way. Each  bottle was made by a glazier worker, so no two bottles were exactly the  same. Even so, they already bore the brand's logo engraved on the glass,  on the cap or the label. The big leap took place in 1915 with the  release of a public contest to design an exclusive bottle. The rest is  well-known history, with the introduction of small variations and  adjustments to the original concept. The famous bottle travelled across  the twentieth century and into the present keeping its original shape,  which has promoted its icon status. A good topic to ponder about: what  is more important: shape or content? <img src="http://blog.uncovering.org/archives/uploads/2008/08041102_blog.uncovering.org_cocacola.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> If u like my post give rep+ | If rep<img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" />st s<img src="/styles/default/xenforo/smilies/default/sad.gif"  class="smilie" loading="lazy" alt=":(" title="Sad    :(" data-shortname=":(" />rry <img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" /><img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" /><img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" />+++++<img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" /><img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" /><img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" /> <img src="/styles/default/xenforo/smilies/default/love.gif"  class="smilie" loading="lazy" alt=":love:" title="Love    :love:" data-shortname=":love:" /> </blockquote>

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