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<blockquote data-quote="lpeera" data-source="post: 833484" data-attributes="member: 45713"><p><strong><span style="color: DarkOrange">The Sales Success Handbook</span></strong></p><p></p><p><img src="http://ec1.images-amazon.com/images/I/41GAei%2BrTJL._BO2,204,203,200_PIsitb-dp-500-arrow,TopRight,45,-64_OU01_AA240_SH20_.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p></p><p>Book Description</p><p>To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. The Sales Success Handbook outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions-instead of just selling products.</p><p></p><p>From the Back Cover</p><p></p><p>Stop Telling, Start Selling</p><p></p><p>The classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs.</p><p></p><p>First, of course, you must listen to your customers--to discover exactly what their specific needs are.</p><p></p><p>Stop Telling, Start Selling outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to:</p><p></p><p> * Learn from your customers</p><p> * Develop a questioning strategy</p><p> * Drill down to needs</p><p> * Listen to question meaning</p><p> * Use objections to win business</p><p> * Position solutions</p><p> * Avoid closing tactics</p><p> * Leverage your resources</p><p> * Build your dialogues </p><p></p><p>Selling has never been more difficult than it is today. Internet-savvy customers already know what your product is; they want to know what it can do for them. Stop Telling, Start Selling will show you how to sell to today's customers, not by what you tell them but by how well you listen to what they have to say--and persuasively position the value you bring to meet their business and personal needs.</p><p>--This text refers to the Paperback edition.</p><p>Product Details</p><p></p><p> * Paperback: 128 pages</p><p> * Publisher: McGraw-Hill Publishing Co. (May 1, 2007)</p><p> * Language: English</p><p> * ISBN-10: 0077116216</p><p> * ISBN-13: 978-0077116217</p><p></p><p><strong><a href="http://rapidshare.com/files/57151690/The_Sales_Success_Handbook.pdf" target="_blank">Down</a></strong></p></blockquote><p></p>
[QUOTE="lpeera, post: 833484, member: 45713"] [B][COLOR="DarkOrange"]The Sales Success Handbook[/COLOR][/B] [IMG]http://ec1.images-amazon.com/images/I/41GAei%2BrTJL._BO2,204,203,200_PIsitb-dp-500-arrow,TopRight,45,-64_OU01_AA240_SH20_.jpg[/IMG] Book Description To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. The Sales Success Handbook outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions-instead of just selling products. From the Back Cover Stop Telling, Start Selling The classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs. First, of course, you must listen to your customers--to discover exactly what their specific needs are. Stop Telling, Start Selling outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to: * Learn from your customers * Develop a questioning strategy * Drill down to needs * Listen to question meaning * Use objections to win business * Position solutions * Avoid closing tactics * Leverage your resources * Build your dialogues Selling has never been more difficult than it is today. Internet-savvy customers already know what your product is; they want to know what it can do for them. Stop Telling, Start Selling will show you how to sell to today's customers, not by what you tell them but by how well you listen to what they have to say--and persuasively position the value you bring to meet their business and personal needs. --This text refers to the Paperback edition. Product Details * Paperback: 128 pages * Publisher: McGraw-Hill Publishing Co. (May 1, 2007) * Language: English * ISBN-10: 0077116216 * ISBN-13: 978-0077116217 [B][URL="http://rapidshare.com/files/57151690/The_Sales_Success_Handbook.pdf"]Down[/URL][/B] [/QUOTE]
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