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Message: <blockquote data-quote="nismok" data-source="post: 8698733" data-attributes="member: 109094">Everyone can recognize a coke can at fifty feet. It is an American icon.  Coke has roots that dig deep. They first began bottling this giant of  colas in 1886 in the backyard of a pharmacist in Atlanta Ga. John  Pemberton is the man that brewed this concoction for the first time.Coke  was sold like beer out of a tap until 1894 when the owner began first  putting the concoction into bottles. With the creation of the glass  bottle the creation of packaging for Coke –Cola first began.<img src="http://4.bp.blogspot.com/_mmBw3uzPnJI/TNvCUdTxG5I/AAAAAAABvUc/mRmhQvijbPU/s400/evolution_of_cocacola_bottle_design_01.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />The  first packaging changes were not for sales, it was to protect against  forgeries. Competition for packaging would be different and it was felt  that people should be able to discern in the dark by feel if it was the  real thing or not.<img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvCURPQS3I/AAAAAAABvUU/MJBrbHaTfEc/s400/evolution_of_cocacola_bottle_design_02.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />In  1977 Coke finally trademarked the bottle shape and the terms Coke-Cola  and Coke. 1977 also saw the invention of 2liter bottles. It was in 1960  that Coke began using cans, until then only cans for drinks were only  used in the armed forces.<img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvCT4kiMtI/AAAAAAABvUM/e-QVKwrJC8k/s400/evolution_of_cocacola_bottle_design_03.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Since  then Coke has played with a variety of packaging concepts to harden  their brand. In fact, in a lot of advertising classes one of the  projects is to design a concept brand of soda.<img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvCTnijstI/AAAAAAABvUE/jOAwk_jeLYk/s400/evolution_of_cocacola_bottle_design_04.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://1.bp.blogspot.com/_mmBw3uzPnJI/TNvCTS6KoDI/AAAAAAABvT8/W1banrItmDY/s400/evolution_of_cocacola_bottle_design_05.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />This project makes you think about bottling, design, name, and how to market a new brand of soda using Coke as an example.<img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvCHeB0NJI/AAAAAAABvT0/5KePoV4xEr0/s400/evolution_of_cocacola_bottle_design_06.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvCHJ1J6RI/AAAAAAABvTs/FonJeGzWa5Y/s400/evolution_of_cocacola_bottle_design_07.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Coke  is always re-inventing its packaging brand and have used glass,  plastic, cans and are seeking new and greener ways to package its  product. They also introduce special bottles and cans to mark special  dates and events.<img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvCG2_mlgI/AAAAAAABvTk/t9ibdj-Wcbk/s400/evolution_of_cocacola_bottle_design_08.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://4.bp.blogspot.com/_mmBw3uzPnJI/TNvCGo8sCkI/AAAAAAABvTc/dKq3j0ZgfkI/s400/evolution_of_cocacola_bottle_design_09.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvCGbIk-zI/AAAAAAABvTU/FYjt53t36as/s400/evolution_of_cocacola_bottle_design_10.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvB9EWUbLI/AAAAAAABvTM/iRFsNiV-MZA/s400/evolution_of_cocacola_bottle_design_11.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvB8-hFRlI/AAAAAAABvTE/7ZcVttlHpdQ/s400/evolution_of_cocacola_bottle_design_12.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvB8stTtOI/AAAAAAABvS8/Zae-_0mmcn4/s400/evolution_of_cocacola_bottle_design_13.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvB76Q-hHI/AAAAAAABvS0/jYI1h_Xt2Ks/s400/evolution_of_cocacola_bottle_design_14.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvB72JCFyI/AAAAAAABvSs/ZpOTtYt23B0/s400/evolution_of_cocacola_bottle_design_15.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvB0P29whI/AAAAAAABvSk/e5O8YaISSaE/s400/evolution_of_cocacola_bottle_design_16.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://1.bp.blogspot.com/_mmBw3uzPnJI/TNvBzssFwWI/AAAAAAABvSc/-Io6-iWL6N0/s400/evolution_of_cocacola_bottle_design_17.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvBzh92WKI/AAAAAAABvSU/DRggFp0b0oU/s400/evolution_of_cocacola_bottle_design_18.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://1.bp.blogspot.com/_mmBw3uzPnJI/TNvBzU0iy9I/AAAAAAABvSM/cO872sX8tK8/s400/evolution_of_cocacola_bottle_design_19.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://1.bp.blogspot.com/_mmBw3uzPnJI/TNvByrPdRZI/AAAAAAABvSE/Gy2DKDpRNHE/s400/evolution_of_cocacola_bottle_design_20.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://1.bp.blogspot.com/_mmBw3uzPnJI/TNvBmkEBJeI/AAAAAAABvR8/kTB18oiqWLA/s400/evolution_of_cocacola_bottle_design_21.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvBmUGrtII/AAAAAAABvR0/CwSfLyav5Mo/s400/evolution_of_cocacola_bottle_design_22.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://4.bp.blogspot.com/_mmBw3uzPnJI/TNvBmbMBN4I/AAAAAAABvRs/Als80QkehIU/s400/evolution_of_cocacola_bottle_design_23.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvBmDpgnsI/AAAAAAABvRk/YbcT1KSf-yk/s400/evolution_of_cocacola_bottle_design_24.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://1.bp.blogspot.com/_mmBw3uzPnJI/TNvBly48Q2I/AAAAAAABvRc/EUCADhs7_g4/s400/evolution_of_cocacola_bottle_design_25.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvBa4t6NcI/AAAAAAABvRU/OGDjqxciIEk/s400/evolution_of_cocacola_bottle_design_26.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://4.bp.blogspot.com/_mmBw3uzPnJI/TNvBaXBBweI/AAAAAAABvRM/8poUM6OQUJA/s400/evolution_of_cocacola_bottle_design_27.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvBaWSU11I/AAAAAAABvRE/8hQrQtSFY0c/s400/evolution_of_cocacola_bottle_design_28.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvBZ3jJjpI/AAAAAAABvQ8/y_PsZOfqhP0/s400/evolution_of_cocacola_bottle_design_29.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvBZ_GVoUI/AAAAAAABvQ0/YDFDh0hx1rc/s400/evolution_of_cocacola_bottle_design_30.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://2.bp.blogspot.com/_mmBw3uzPnJI/TNvBMEvg-bI/AAAAAAABvQs/sXWQ28mas-I/s400/evolution_of_cocacola_bottle_design_31.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://4.bp.blogspot.com/_mmBw3uzPnJI/TNvBL2YzTWI/AAAAAAABvQk/YNp4qe2IndQ/s400/evolution_of_cocacola_bottle_design_32.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvBL7wKPQI/AAAAAAABvQc/dG_1_gO-VQg/s400/evolution_of_cocacola_bottle_design_33.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://4.bp.blogspot.com/_mmBw3uzPnJI/TNvBLdiNgdI/AAAAAAABvQU/yaQjITscubY/s400/evolution_of_cocacola_bottle_design_34.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://3.bp.blogspot.com/_mmBw3uzPnJI/TNvBLTRg2OI/AAAAAAABvQM/h0lGHEv6JO0/s400/evolution_of_cocacola_bottle_design_35.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></blockquote>

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