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Message: <blockquote data-quote="6h057" data-source="post: 31216318" data-attributes="member: 587218"> <ol> <li data-xf-list-type="ol">Tracking conversions and events - It records specific actions people take on your website after seeing or clicking your ads (e.g., viewing a product page, adding to cart, making a purchase, filling out a form, signing up for a newsletter, or completing a lead).</li> <li data-xf-list-type="ol">Retargeting / Remarketing - You can create custom audiences from people who visited your site, viewed specific pages, or performed certain actions → then show them targeted ads again on Facebook/Instagram (e.g., reminding someone who added items to their cart but didn't buy).</li> <li data-xf-list-type="ol">Optimizing ad campaigns - The pixel data allows Meta's algorithm to automatically optimize delivery: it shows your ads to people more likely to convert (purchase, sign up, etc.), improving ROAS (return on ad spend) through better bidding and audience targeting.</li> <li data-xf-list-type="ol">Measuring ad performance - You get detailed analytics in Ads Manager and Events Manager, showing which ads drive real results (conversions), how much they cost per result, and overall campaign effectiveness.</li> <li data-xf-list-type="ol">Building lookalike audiences - Using data from your best customers/converters (collected via the pixel), Meta can find and target new people who behave similarly to your existing high-value visitors.</li> </ol>මීට අමතරව Conversions API කියලා තව අළුත් එකකුත් තියෙනවා. මේක server-side එකෙන් වැඩ කරනවා. තව මේක pixel එකත් එක්ක use කරන්න පුළුවන් .</blockquote>

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