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Message: <blockquote data-quote="Pessimist" data-source="post: 23027717" data-attributes="member: 566496"><p><span style="font-size: 26px">Q</span></p><p><span style="font-size: 26px"></span><span style="font-size: 12px">What are some psychological facts that people don't know?</span></p><p></p><p><span style="font-size: 26px">A</span></p><p><span style="font-size: 26px"></span><span style="font-size: 15px">I’m going to explain the biggest mystery surrounding girls.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">Guys, I know you’ve been wondering about this irrational female behavior for your whole lives - hang in tight, because I’m about to blow your minds.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">It all starts with a simple story.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">In 2000, two researchers set up a pop-up shop in a grocery store. They sold, of all things, jam.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px"><img src="https://qph.ec.quoracdn.net/main-qimg-0e6c0edcbf7bef2dfaf9484b9e93f20a" alt="" class="fr-fic fr-dii fr-draggable " style="" /></span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px"><em>Yes please, I’ll have them all.</em></span></p><p><span style="font-size: 15px"><em></em></span></p><p><span style="font-size: 15px">The first week, they only offered 6 types of jam. About 40% of shoppers who walked by stopped to look, and of those, 30% bought some jam.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">The second week, they decided to offer A WHOPPING 24 varieties of jam instead of just 6.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">What do you think happened? They sold more?</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">Nope.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">They did attract more people - 60% of shoppers stopped to check out the insane number of jam varieties … but only 3% actually bought something!</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">Why? Why would offering more lead to less sales, when instinctively the opposite should be true?</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px"><strong>This is the phenomenon of ‘Overchoice’.</strong></span></p><p><span style="font-size: 15px"><strong></strong></span></p><p><span style="font-size: 15px">In short, having too much choice makes people hesitate… that hesitation becomes paralyzing, a fear that you’ll choose the wrong thing. And eventually… when you can’t take it anymore… it’s simply easier to walk away empty handed..</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">And that, boys and girls, is why you’ll often see this happening:</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px"><img src="https://qph.ec.quoracdn.net/main-qimg-ded9e3b50d1f316de7b16d01ffe42354" alt="" class="fr-fic fr-dii fr-draggable " style="" /></span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px"><em>“I HAVE NOTHING TO WEAR!”</em></span></p><p><span style="font-size: 15px"><em></em></span></p><p><span style="font-size: 15px">Too much choice kills choice.</span></p></blockquote><p></p>

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