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Message: <blockquote data-quote="EPCO" data-source="post: 6496085" data-attributes="member: 261439">Let me give you some guidance on how you can change your campaign from one of "we are about to lose, aren't we" to one which will breed confidence.  In your post, you raise 3 great questions...but you fail to ask (and answer) the most important one! By not doing so, you risk further angering the intelligent swing voters who will see through. If you want to change the mentality of your readers...ask the most important question: Why are people so angry and fed up with MR who got rid of terrorism which crippled the country for 30 years?Until you can find the answer to that question, and, have the courage to openly give honest (not political) answers - you will lose. Stand up and admit where MR went wrong. Accepting one's faults calms even the most determined of enemies. And then state MRs strengths. This is what companies do when they make mistakes. To please the customer, they have to admit when they are wrong, and then reaffirm the benefits they gave them in the first place. Just be brave and admit the corruption allegations and go right to the top if you have to. Because that is why the public swing voters are going with a military leader who gave away national secrets. Ever wondered why the public have forgotten this unforgivable crime, already? It must mean their grievances on the corruption issues are bigger than such a travesty. The problem with the MR camp is that no one is brave enough to come and admit weaknesses but reaffirm strengths (which far outweigh those weaknesses). What they lack is PR and empathy...unless this attitude is changed, I'm afraid the unimaginable will happen. Now its up to you to try and create a change in mindset, otherwise end up on the losing side.</blockquote>

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