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Message: <blockquote data-quote="lkdood" data-source="post: 7930700" data-attributes="member: 92282">The government is to introduce media "guidelines" in accordance with  media ethics to promote professionalism and the skills of journalists in  Sri Lanka. However the government insists that the guidelines will not  be a harsh regulatory mechanism.Media Minister Keheliya Rambukwella, speaking at a seminar in Kandy  today said that the government will set up a Media Development Authority  in order to help media to enhance its professionalism and efficiency  further, the government information department said. Rambukwella said that the authority proposed has no harsh regulatory  mechanism but guidelines in accordance with media ethic to promote  professionalism and skills of journalists in this part of the world. “What we intend is to give a professional recognition to journalists in  line with other professional bodies in the country. Journalists are the  unofficial agents of the masses They have the duty by the people,” the  government information department quoted the Minister as saying. “When the word ‘authority’ is used there is a general tendency the  people interpret it as a regulatory body that would bring restrictions  and licensing needs etc. But here it is for the well being of the  augmentation of professionalism among journalism,” he said. Director General of the government information department Professor  Ariyarathna Athugala has been tasked the responsibility of making the  initial draft on this new initiative, the government information  department said. <a href="http://www.dailymirror.lk/index.php/news/5190-media-guidelines-proposed.html" target="_blank">Dailymirror</a></blockquote>

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