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Microsoft cuts price of high-end Xbox model by $100
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<blockquote data-quote="lkdood" data-source="post: 5419684" data-attributes="member: 92282"><p><strong>Microsoft Corp is slashing the price of its high-end Xbox 360 model by $100, ratcheting up the stakes in the game console fight this holiday season.</strong> <strong>Microsoft will drop the price of the Xbox 360 Elite to $299.99, it said on Thursday, just days after Sony cut the rival PlayStation 3 to $299.</strong></p><p></p><p> <strong>The price on the entry-level Xbox Arcade model will stay at $199.99, and Microsoft will phase out its mid-range Pro console, leaving it with two models. The Pro will sell for $249.99 until supplies run out. The global price cut is effective Friday.</strong></p><p></p><p> <strong>The Xbox is the No. 2 console in the U.S., behind Nintendo's Wii, which sells for $249. But Xbox sales have showed strength this year, up 17 percent in the U.S., the only console in positive territory.</strong></p><p></p><p> <strong>Microsoft spokesman David Dennis said the price cut has been in the works for some time, and was not a response to Sony's move, which was announced last week at the Gamescom video game trade show in Cologne, Germany.</strong></p><p></p><p> <strong>Rather, he said the company hoped the price reduction would attract new buyers and help simplify its product mix for manufacturers and retailers as well as customers.</strong></p><p></p><p> <strong>"It really makes the decision for consumers a lot easier," he said. "They're either price conscious and they gravitate toward the Arcade or they the want the full Xbox 360 experience."</strong></p><p></p><p> <strong>Game publishers such as Activision Blizzard have been clamoring for console price cuts, which help boost sales of software by increasing the installed based.</strong></p><p> <strong>They are now getting their wish, even as the industry remains mired in a months-long slump brought on by a lack of big-name releases and a recession that has pinched consumer spending.</strong></p><p></p><p></p><p><strong><a href="http://www.reuters.com/article/technologyNews/idUSTRE57Q17H20090827" target="_blank"><img src="http://www.reuters.com/resources/images/logo_reuters_media_us.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></strong></p><p><strong></strong></p></blockquote><p></p>
[QUOTE="lkdood, post: 5419684, member: 92282"] [B]Microsoft Corp is slashing the price of its high-end Xbox 360 model by $100, ratcheting up the stakes in the game console fight this holiday season.[/B] [B]Microsoft will drop the price of the Xbox 360 Elite to $299.99, it said on Thursday, just days after Sony cut the rival PlayStation 3 to $299.[/B] [B]The price on the entry-level Xbox Arcade model will stay at $199.99, and Microsoft will phase out its mid-range Pro console, leaving it with two models. The Pro will sell for $249.99 until supplies run out. The global price cut is effective Friday.[/B] [B]The Xbox is the No. 2 console in the U.S., behind Nintendo's Wii, which sells for $249. But Xbox sales have showed strength this year, up 17 percent in the U.S., the only console in positive territory.[/B] [B]Microsoft spokesman David Dennis said the price cut has been in the works for some time, and was not a response to Sony's move, which was announced last week at the Gamescom video game trade show in Cologne, Germany.[/B] [B]Rather, he said the company hoped the price reduction would attract new buyers and help simplify its product mix for manufacturers and retailers as well as customers.[/B] [B]"It really makes the decision for consumers a lot easier," he said. "They're either price conscious and they gravitate toward the Arcade or they the want the full Xbox 360 experience."[/B] [B]Game publishers such as Activision Blizzard have been clamoring for console price cuts, which help boost sales of software by increasing the installed based.[/B] [B]They are now getting their wish, even as the industry remains mired in a months-long slump brought on by a lack of big-name releases and a recession that has pinched consumer spending.[/B] [B][URL="http://www.reuters.com/article/technologyNews/idUSTRE57Q17H20090827"][IMG]http://www.reuters.com/resources/images/logo_reuters_media_us.gif[/IMG][/URL] [/B] [/QUOTE]
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