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Message: <blockquote data-quote="lkdood" data-source="post: 9879511" data-attributes="member: 92282">If you’re the sort who must have the sleekest, slickest high-tech toy  before anyone else — especially when the price tag makes others gasp —  Kohler’s $6,390 Numi toilet, which is being introduced this  month, is for you. Its features include not merely a bidet,  environmentally correct dual flush, deodorizer and dryer, but also a  foot-warmer and speakers that allow you to play a preprogrammed song.  (It’s relaxing music, we were assured by the company’s president, David  Kohler, which is good, because imagine what would happen if it made you  want to get up and dance.) The user can also listen to a built-in FM  radio or play her own music over the speakers. The advertising campaign shows a smart young couple in the glass-walled  Stahl House in Los Angeles — one of the most famous Case Study houses —  standing beside a Kohler toilet. In one photo, the woman carries a purse  and looks at the man quizzically, as if to ask, “So, where’s the other  bathroom?” What’s with that picture? we asked Mr. Kohler, a fourth-generation toilet man. “It’s an emotional sell, but it’s also a very advanced technology sell  for those individuals who want the latest, the best in the world in  terms of design and technology,” he said. “It’s got a huge cool factor.” Mr. Kohler rattled off a couple of the features: it has a  stainless-steel cleansing wand and an “intuitive” auto open-and-close  lid and seat, “so you can walk up to the product and it will sense you  are there,” he said. “And for a male there is a special place you can  put your foot and it will raise the seat as well, so without touching  the product you can raise the seat. Then it also has an automatic  flush.”        He continued: “It will even start playing the music automatically when  the lid opens. It senses your arrival, the lid opens, music starts  playing. If you sit down, the deodorizer automatically comes on, you  have heated feet, you can also program it for your individual needs.” But what’s going on in the ad showing the man, the woman and a toilet in a house with glass walls? “I wouldn’t read too much into it,” Mr. Kohler said. Oh, come on, what’s the first thing that pops into your head? “I think they’re arguing,” he said. “She’s saying, ‘I want this house.’  He’s saying, ‘Are you sure?’ And the principal reason she wants the  house is she wants the Numi toilet. It’s that I-have-arrived thing.” NYT<a href="http://kohler.com/numipressrelease/" target="_blank">http://kohler.com/numipressrelease/</a></blockquote>

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