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Message: <blockquote data-quote="Chooty malli" data-source="post: 7371275" data-attributes="member: 273036"><img src="http://img23.imageshack.us/img23/3374/4a245e060012c02f97cdbc8.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Can you spot something in this logo? The FedEx  logo, designed in 1994 by Linden Leader & Landor Associates, at  first appears simple and straightforward. However, if you look at the  white space between the "E" and "x" you can see a right-facing arrow.  This "hidden" arrow was intended to be a subliminal symbol for speed and  precision.  <img src="http://img44.imageshack.us/img44/7742/4a245e090006202f97cdbc8.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Baskin-Robbins In 2005, as part of its 60th anniversary celebration, Baskin-Robbins  launched a new brand identity. The new logo was intended to "capture the  fun and energy of Baskin-Robbins." In the old logo, the number "31"  appeared within a simple arc, suggestive of a scoop of ice cream, and  next to the name. In the new logo, you can see that the "31" still  exists. It is now formed by the pink portion of the ice cream store's  two initials: "B" and "R. <img src="http://img188.imageshack.us/img188/9710/4a245e14002c502f97cdbc8.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Unilever According to Unilever, its new identity is an expression of vitality.  Each icon within the logo represents an aspect of its business. For  example, the shirt (below the heart) symbolizes "clothes" and represent  fresh laundry and looking good.  <img src="http://img23.imageshack.us/img23/2272/4a245e150033302f97cdbc8.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Carrefour The Carrefour group is one the world’s leading distribution groups and  the world’s second-largest retailer and the largest in Europe. As  explained by graphicdesignblog.org, Carrefour in French means  "crossroads" and the logo shows two opposite arrows inside a diamond  shaping the "C" letter with the negative space between them <img src="http://img191.imageshack.us/img191/5155/4a245e11001d602f97cdbc8.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />Sun Microsystems Sun's logo -- which features four interleaved copies of the word "sun"  -- was designed by professor Vaughan Pratt of Stanford University. It is  an ambigram, which is defined as a typographical design or artform that  may be read as one or more words not only in its form as presented, but  also from another viewpoint, direction or orientation. The initial  version of the logo had the sides oriented horizontally and vertically,  but it was subsequently redesigned so as to appear to stand on one  corner.  <img src="http://img191.imageshack.us/img191/1269/4a245e070025a02f97cdbc8.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />That yellow arrow is more than just a decorative  swoosh. The Amazon logo was created to represent the message that it  sells everything from A to Z (the arrow connects the two letters) and  also represents the smile that customers would experience by shopping on  the Amazon.com Web site (the arrow becomes a smile)Need REP+ & Reply</blockquote>

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