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Message: <blockquote data-quote="suranga84" data-source="post: 7591351" data-attributes="member: 10094">Amazon.com <a href="http://img687.imageshack.us/i/download010v.jpg/" target="_blank"><img src="http://img687.imageshack.us/img687/8841/download010v.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> This logo doesn’t seem to hide much at first sight, but it gives you a  little insight in the philosophy behind the brand. First of all, the  yellow swoosh looks like a smile: Amazon.com want to have the best  customer satisfaction. The swoosh also connects the letters a and z,  meaning that this store has everything from a to z. Fedex <a href="http://img12.imageshack.us/i/download009m.jpg/" target="_blank"><img src="http://img12.imageshack.us/img12/104/download009m.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> This is probably one of the best known logos with a hidden meaning. If  you look closely, you’ll see an arrow that’s formed by the letters E and  x. This arrow symbolizes speed and precision, two major selling points  of this company. Continental <a href="http://img31.imageshack.us/i/download007a.jpg/" target="_blank"><img src="http://img31.imageshack.us/img31/5900/download007a.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> Continental is a manufacturer of tyres. You could actually see this in  their logo, because the first two letters create a 3-dimensional tyre. Toblerone <a href="http://img199.imageshack.us/i/download002n.jpg/" target="_blank"><img src="http://img199.imageshack.us/img199/2615/download002n.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> Toblerone is a chocolate-company from Bern, Switzerland. Bern is  sometimes called ‘The City Of Bears’. They have incorporated this idea  in the Toblerone logo, because if you look closely, you’ll see the  silhouette of a bear. Baskin Robins <a href="http://img41.imageshack.us/i/download008y.jpg/" target="_blank"><img src="http://img41.imageshack.us/img41/8265/download008y.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> The old logo of Baskin Robbins had the number 31 with an arc above it.  The new logo took this idea to the next level. The pink parts of the BR  still form the number 31, a reference to the 31 flavours. Sony Vaio <a href="http://img20.imageshack.us/i/download003h.jpg/" target="_blank"><img src="http://img20.imageshack.us/img20/9919/download003h.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> Sony Vaio is a well known brand of laptops. But did you know that the  name Vaio logo also had a hidden meaning? Well, the first two letters  represent the basic analogue signal. The last two letters look like a 1  and 0, representing the digital signal. Carrefour <a href="http://img64.imageshack.us/i/download005.jpg/" target="_blank"><img src="http://img64.imageshack.us/img64/1787/download005.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> Carrefour is one of the biggest European retailers, and it’s also French  for “crossroads”. The logo symbolizes this word via two opposite  arrows. They also added the first letter of the name, because if you  look closely you’ll see the letter C in the negative space between the  two arrows. Unilever <a href="http://img715.imageshack.us/i/downloadln.jpg/" target="_blank"><img src="http://img715.imageshack.us/img715/6199/downloadln.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> Unilever is one of the biggest producers of food, beverages, cleaning  agents and personal care products. They produce a huge amount of  different products and they wanted to reflect this in their logo. Each  part of the logo has a meaning. For example: the heart represents love,  care and health -  feeling good, a bird is a symbol of freedom. Relief  from daily chores – getting more out of life. Formula 1 <a href="http://img192.imageshack.us/i/download004b.jpg/" target="_blank"><img src="http://img192.imageshack.us/img192/1340/download004b.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> At first, this logo might not make much sense. But if you look closely,  you’ll see the number 1 in the negative space between the F and the red  stripes. I also love how this logo communicates a feeling of speed. Sun Microsystems <a href="http://img268.imageshack.us/i/download006v.jpg/" target="_blank"><img src="http://img268.imageshack.us/img268/2186/download006v.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> The Sun logo is one of the most famous ambigrams in the world. You can  read the brand name in every direction; both horizontally and  vertically. This logo was designed by professor Vaughan Pratt of the  Stanford University. NBC <a href="http://img40.imageshack.us/i/download011e.jpg/" target="_blank"><img src="http://img40.imageshack.us/img40/5220/download011e.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a> The NBC (National Broadcasting Company) is one of the biggest American  television networks. I think most of you have already seen the peacock  in this logo. The peacock has 6 different tail feathers, referring to  the six divisions at the time that this logo was created. The peacock’s  head is  flipped to the right to suggest it was looking forward, not  back.</blockquote>

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