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<blockquote data-quote="TomCat077" data-source="post: 18322620" data-attributes="member: 464475">Billboard Design Tips&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; Outdoor Advertising is a distinct&nbsp; medium and creative messages should be specifically geared to this&nbsp; format.&nbsp; Your message is extremely important to the overall success of&nbsp; your campaign. &nbsp; &nbsp; &nbsp; Please review the following guidelines and consider them for your display design.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; High Contrast&nbsp; &nbsp; &nbsp; If you want high visibility, high contrast is the key.<img src="http://www.actionoutdoor.com/images/template/design_tips_1.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />It's More Effective to Make a Small Object Large(Like a wristwatch) than to make a large object small (like a building). Use High Resolution, High Quality ImagesImages for billboard use should be very carefully selected. After all,&nbsp; this image could end up being over 48 feet wide! Defects in the image&nbsp; will be magnified at this large size. Resolution is also very important.&nbsp; Low resolution images (from a website for example) will &quot;pixelate&quot; when&nbsp; enlarged so be sure to use images that have been scanned at the proper&nbsp; resolution (typically above 300 dpi but final sizing depends on printed&nbsp; output resolution and design layout.)Color Visibility RankingStatic Color Chart:The chart below ranks the 14 most visible color combinations, with 1 being the most legible.&nbsp; &nbsp; &nbsp; &nbsp; <img src="http://www.actionoutdoor.com/images/template/design_tips_2.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Digital Color Chart and Design Tips:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Keep It Simple&nbsp; &nbsp; &nbsp;&nbsp; The first step to creating effective messages with your electronic sign is to keep the wording short and succinct.&nbsp; &nbsp; &nbsp;&nbsp; • Avoid spelling out complete sentences. Don’t use eight words when four will do.&nbsp; &nbsp; &nbsp; &nbsp; • Stick with shorter, simple words to maximize quick comprehension by motorists.&nbsp; &nbsp; &nbsp; &nbsp; • A single message idea will read quicker and more easily than trying to combine multiple offers.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Keep It Big &nbsp; &nbsp; &nbsp; &nbsp; Large text will allow fans to see your message from a greater&nbsp; distance. If your text is too small, it will be too hard to read. Your&nbsp; audience is then likely to disregard your messages entirely. Although&nbsp; capable of much smaller, we recommend a 12” character as a minimum.&nbsp; Three foot text, and larger, would be optimum.&nbsp; &nbsp; &nbsp;&nbsp; Keep It Clean &nbsp; &nbsp; &nbsp; &nbsp; Avoid using thin fonts as well as most script fonts. The strokes&nbsp; of each character are simply too thin to maintain legibility over long&nbsp; distances. Use thick, heavy fonts to maximize readability. The bold&nbsp; option is an excellent way to add weight to your wording.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img src="http://www.actionoutdoor.com/images/design_tips_best.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />&nbsp; &nbsp; &nbsp;&nbsp; Keep It Colorful &nbsp; &nbsp; &nbsp; &nbsp; High color contrast is a key ingredient. Just like using large&nbsp; text, the right color combination can make your message readable from a&nbsp; much longer distance. Refer to the samples below for many of the best&nbsp; text color vs. background color combinations for your electronic sign.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img src="http://www.actionoutdoor.com/images/design_tips_color_chart.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />&nbsp; &nbsp; &nbsp;&nbsp; File Format&nbsp; &nbsp; &nbsp; &nbsp; • JPG, BMP or GIF for still image content at 100% quality; Use RGB color, not CMYK.&nbsp; &nbsp; &nbsp; &nbsp; • Artwork Size and Resolution: 2x the sign’s pixel dimensions at 72 dpi.&nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; Product Identification&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Make sure you are able to read the advertiser's name.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Short Copy&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; No more than 10 words total, and only five words in a headline.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Short Words&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Use short words for faster comprehension.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Large &amp; Legible Type&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Remember these are viewed from 400 to 800 feet away.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Increase Line Thickness&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; At 600 feet, thin lines optically disappear.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Bold Colors&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Being subtle at 600 feet just means it doesn't get noticed.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Simplify Everything&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Focus on one key objective. Don't distract the viewer with multiple messages. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; View the Design from 15 Feet&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Can you read the copy clearly? This simulates viewing from the road.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Show it to Someone for only 5 Seconds&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Did they understand it? This simulates driving past the billboard.</blockquote>

[QUOTE="TomCat077, post: 18322620, member: 464475"] Billboard Design Tips Outdoor Advertising is a distinct medium and creative messages should be specifically geared to this format. Your message is extremely important to the overall success of your campaign. Please review the following guidelines and consider them for your display design. [B]High Contrast[/B] If you want high visibility, high contrast is the key. [IMG]http://www.actionoutdoor.com/images/template/design_tips_1.jpg[/IMG] [B]It's More Effective to Make a Small Object Large[/B] (Like a wristwatch) than to make a large object small (like a building). [B] Use High Resolution, High Quality Images[/B] Images for billboard use should be very carefully selected. After all, this image could end up being over 48 feet wide! Defects in the image will be magnified at this large size. Resolution is also very important. Low resolution images (from a website for example) will "pixelate" when enlarged so be sure to use images that have been scanned at the proper resolution (typically above 300 dpi but final sizing depends on printed output resolution and design layout.) [B]Color Visibility Ranking[/B] Static Color Chart: The chart below ranks the 14 most visible color combinations, with 1 being the most legible. [IMG]http://www.actionoutdoor.com/images/template/design_tips_2.jpg[/IMG] Digital Color Chart and Design Tips: [B]Keep It Simple[/B] The first step to creating effective messages with your electronic sign is to keep the wording short and succinct. • Avoid spelling out complete sentences. Don’t use eight words when four will do. • Stick with shorter, simple words to maximize quick comprehension by motorists. • A single message idea will read quicker and more easily than trying to combine multiple offers. [B]Keep It Big [/B] Large text will allow fans to see your message from a greater distance. If your text is too small, it will be too hard to read. Your audience is then likely to disregard your messages entirely. Although capable of much smaller, we recommend a 12” character as a minimum. Three foot text, and larger, would be optimum. [B]Keep It Clean [/B] Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording. [IMG]http://www.actionoutdoor.com/images/design_tips_best.jpg[/IMG] [B]Keep It Colorful [/B] High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the samples below for many of the best text color vs. background color combinations for your electronic sign. [IMG]http://www.actionoutdoor.com/images/design_tips_color_chart.jpg[/IMG] [B]File Format[/B] • JPG, BMP or GIF for still image content at 100% quality; Use RGB color, not CMYK. • Artwork Size and Resolution: 2x the sign’s pixel dimensions at 72 dpi. [B]Product Identification[/B] Make sure you are able to read the advertiser's name. [B]Short Copy[/B] No more than 10 words total, and only five words in a headline. [B]Short Words[/B] Use short words for faster comprehension. [B]Large & Legible Type[/B] Remember these are viewed from 400 to 800 feet away. [B]Increase Line Thickness[/B] At 600 feet, thin lines optically disappear. [B]Bold Colors[/B] Being subtle at 600 feet just means it doesn't get noticed. [B]Simplify Everything[/B] Focus on one key objective. Don't distract the viewer with multiple messages. [B]View the Design from 15 Feet[/B] Can you read the copy clearly? This simulates viewing from the road. [B]Show it to Someone for only 5 Seconds[/B] Did they understand it? This simulates driving past the billboard. [/QUOTE]

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