Sri Lanka had initially decided on the European standard in 2010, but changed its mind after an all-out sales blitz by Japan.
The spread of the Japanese standard would feed demand for infrastructure, such as antennas and base stations, as well as for digital content, creating new opportunities for Japanese companies. Many developing countries still have not adopted any digital broadcast format, and Japan hopes that successful implementation in Sri Lanka would serve as a model for its eventual entry into South and Central Asia as well as Africa.
http://asia.nikkei.com/Politics-Economy/International-Relations/Japan-to-loan-Sri-Lanka-13-billion-yen-for-switch-to-digital-TV
The spread of the Japanese standard would feed demand for infrastructure, such as antennas and base stations, as well as for digital content, creating new opportunities for Japanese companies. Many developing countries still have not adopted any digital broadcast format, and Japan hopes that successful implementation in Sri Lanka would serve as a model for its eventual entry into South and Central Asia as well as Africa.
http://asia.nikkei.com/Politics-Economy/International-Relations/Japan-to-loan-Sri-Lanka-13-billion-yen-for-switch-to-digital-TV
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