James Cameron’s Avatar hit shelves just in time for Earth Day yesterday, and fans flocked to the store to pick up what will be the first of at least three editions. Whether its eco-friendly message and Earth Day marketing helped sales or not is still unknown, but the blu-ray edition smashed all previous first-day sales records, according to Reuters, despite this version of the film lacking a third dimension.
Early estimates of day one Avatar sales show that over 4 million copies of the movie were sold yesterday alone. Of those 4 million copies, about 1.5 million were blu-ray disks, which is well above and beyond the figures for any other blu-ray sales on the first day. The previous record holder was The Dark Knight.
Avatar is being distributed by 20th Century Fox, and a spokesperson for the company says that retailers sold about 50% of their copies of Avatar on DVD and 60% for blu-ray on day one. A second edition of the movie, which will have special features (but still no 3D version) will hit stores in November. Fox estimates the release of a 3D version of Avatar in early 2011, after more homes have blu-ray players equipped to play this type of movie.
Fox estimates that Avatar will outsell Twighlight: New Moon, which is currently the best-selling movie of the year. New Moon sold about 4 million copies over its first two days and has sold about 6.5 million copies to date.
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