For the first time in the history of the FIFA World Cup™, the action on the field at next year's tournament will be broadcast using the next-generation technology 3D. FIFA today (3 December 2009) announced that it had signed a media rights agreement with Sony, an official FIFA Partner, to deliver 3D images from up to 25 matches of the 2010 FIFA World Cup South Africa™. To this end, FIFA will use the best expertise available in its production in 3D, and take advantage of Sony’s technologies and know how in the area of 3D...
