Cisco 650-293 solution demo is almost unheard of within consumer markets so I doubt re-branding to Cisco will generate any competitive edge within the consumer technology market. Perhaps Cisco make the case that consumers can be enterprise quality at home?
Rebranding away from Linksys allows a loyal market to change technology provider. Consumers tend to stick with a single networking brand at home. Purchasing a Linksys router leads on to buying a Linksys wireless access points and file server etc etc. There may be a short blip as consumers feel dislocated from the Linksys brand.
Because of this I think Cisco branded products carry a heavy premium, Cisco manage their resell channels well and they don't have price conscious consumers and retailers discounting their equipment. This hasn't been the case for Linksys who as a business unit are much more adept at understanding the consumer technology market which tends to be much more price sensitive and competitive.
For me though the most damaging problem has to be the potential for Enterprise customers to seek reductions in Cisco premium pricing. I know many network teams who believe that the technical differences between a similar Linksys and Cisco product is small - almost too small to justify the large price differentials.
However they have not taken the risk because if a Linksys switch were to fail they feel exposed to executives, with the rebrand it will be a Cisco switch that fails thus removing the exposure for the network team.
Cisco 650-293 solution demo are the blue ribbon marketeers in the Enterprise technology field but I don't understand their rebranding of Linksys to a Cisco badge. Cisco is exclusively an Enterprise only brand, consumers don't buy Cisco.
Rebranding away from Linksys allows a loyal market to change technology provider. Consumers tend to stick with a single networking brand at home. Purchasing a Linksys router leads on to buying a Linksys wireless access points and file server etc etc. There may be a short blip as consumers feel dislocated from the Linksys brand.
Because of this I think Cisco branded products carry a heavy premium, Cisco manage their resell channels well and they don't have price conscious consumers and retailers discounting their equipment. This hasn't been the case for Linksys who as a business unit are much more adept at understanding the consumer technology market which tends to be much more price sensitive and competitive.
For me though the most damaging problem has to be the potential for Enterprise customers to seek reductions in Cisco premium pricing. I know many network teams who believe that the technical differences between a similar Linksys and Cisco product is small - almost too small to justify the large price differentials.
However they have not taken the risk because if a Linksys switch were to fail they feel exposed to executives, with the rebrand it will be a Cisco switch that fails thus removing the exposure for the network team.
Cisco 650-293 solution demo are the blue ribbon marketeers in the Enterprise technology field but I don't understand their rebranding of Linksys to a Cisco badge. Cisco is exclusively an Enterprise only brand, consumers don't buy Cisco.
