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Message: <blockquote data-quote="exam1passyq" data-source="post: 10701492" data-attributes="member: 325382">70-564 examFirst, today it is releasing a high-profile free phone app: NBA Game Time, timed to coincide with the start of <a href="http://www.exam1pass.com/70-564-exam.html" target="_blank">70-564</a> the NBA Finals, while also showcasing the slick video playback capacity of WP7 handsets."We are committed to delivering applications that enhance the sports experience on Windows Phone," says Matthew Bencke, Microsoft general manager of Developer & Marketplace. Two developments this week illustrate the substantive strategy Microsoft is executing to make Windows Phone 7 a viable alternative to Google's Android or Apple's iPhone.Second, at the Computex conference the boys from Redmond, Wash., are hyping Mango, code name for the next-gen WP7 hardware that supposedly will leap-frog anything put out by the fellas from Silicon Valley, Google and Apple.Microsoft remains in distant third place in global smartphone market share, to be sure. But IDC analyst Al Hilwa says Microsoft is making smart strategic moves and is in the race for the long haul."The market is moving fast, and it appears like there is no time to catch up, but in reality, we are entering a decade-long transition in devices that will turn software models around like tumbleweed," says Hilwa. "What all this says to me is that while Microsoft may be late to modern smartphones, it is definitely too early to count them out."The Nokia deal changes the game and puts Windows Phone on the map, we are all waiting for the first phones. To win, they have to address low-end and high-end phones early. For Mango, I like the larger language and geo portfolio and the new OEMs on board with the platform. Mango doubles down on the signature user experience differentiation of WP7, taking the hub metaphor to a new level. I like the integration of developer apps into many aspects of the phone, such as Hubs and Bing Search in the browser.The multitasking model in Mango <a href="http://www.exam1pass.com/70-564-exam.html" target="_blank">70-564</a> is really impressive. I think it is one of the best thought-through models on a smartphone today, with scenarios such as background downloads and powered application modes showing some real differentiation.</blockquote>

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