The video was released on August 5, 2005 on MTV and the band's website. The opening scene is of a boy with gray hair, clothes, and skin shooting a red bird with a slingshot, which coincides with the start of the song. At this point the video switches to a scene of the band members on a theater stage, performing music for a play. The play is based on a theme of life, death, and reincarnation, revolving around two lovers, a man in a dark suit and a woman in a red dress, who are shown both as children and adults. As the music reaches its climax, the woman collapses and the man screams in grief. The video closes with an intense scene of a woman being euthanized followed by shot of a newborn baby wrapped in red cloth. The color red is central to the video, tying together the bird, the girl, the woman, and the baby in a cycle of rebirth.
Shavo Odadjian produced the video (and co-directed it alongside Howard Greenhalgh) after allegedly having an image of the video in a nightmare. It is claimed that before the dream he had no intentions of producing the video. In fact he didn’t want any special treatment over other possible producers for being in the band so he submitted his idea anonymously. Shavo also in his dream originally saw duplicates of him and the bandmates as all of the audience during the opera scene, but decided not to do that in the music video because it reminded him of the hip-hop group Outkast's music video for their song "Hey Ya", and didn't want to make it seem anything related to that.[citation needed]