Airtel Digital TV commences today. Is Sri Lanka next?
"Airtel Digital TV" the DTH pay television service of Airtel India will launch today across India. This is the 6th DTH service provider in India and broadcasts using the latest MPEG4 DVDs2 technology. Although the initial rollout is for Indian audiences only we believe that Airtel will launch their DTH service in Sri Lanka too once they launch their mobile phone service.
This will indeed be a threat to Sri Lankan pay television service providers since Airtel will not have to invest too much for their pay television service since the entire setup is available in India. They will only have to market and sell the connections with some sort of customer support.
Airtel DTH may dominate the Sri Lankan pay television market since most of our local pay television operators are much more expensive than their Indian counterparts.
"Airtel Digital TV" the DTH pay television service of Airtel India will launch today across India. This is the 6th DTH service provider in India and broadcasts using the latest MPEG4 DVDs2 technology. Although the initial rollout is for Indian audiences only we believe that Airtel will launch their DTH service in Sri Lanka too once they launch their mobile phone service.
This will indeed be a threat to Sri Lankan pay television service providers since Airtel will not have to invest too much for their pay television service since the entire setup is available in India. They will only have to market and sell the connections with some sort of customer support.
Airtel DTH may dominate the Sri Lankan pay television market since most of our local pay television operators are much more expensive than their Indian counterparts.
