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Message: <blockquote data-quote="SSR@" data-source="post: 16753765" data-attributes="member: 459907">Apple Prototypes from the 1980s Last October, <a href="http://www.frogdesign.com/" target="_blank">frog design</a> founder Hartmut Esslinger published <a href="http://www.arnoldsche.com/en/New-Books/KEEP-IT-SIMPLE.html" target="_blank">Keep It Simple – The Early Design Years of Apple</a>, an insider’s account of the origins of Apple’s iconic products and brand. ‘Keep it Simple’ is the authentic story of the collaboration  between Steve Jobs and Hartmut Esslinger, which began in 1982. This  process started with the so-called “Snow White” project, a  design competition won by frog. The result of this partnership between  entrepreneur and designer is of historic dimensions: Steve Jobs was the  first to make Strategic Design the core of Apple’s Business Strategy. By  this, Apple grew from an originally technology focused company into one  of the world’s most successful, global brands, and this was achieved by  creating and delivering innovative and intelligent products. <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-3.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-4.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-8.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-6.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-13.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-14.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-7.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-11.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-15.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-12.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-9.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-10.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-5.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-16.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://twistedsifter.files.wordpress.com/2014/06/apple-design-prototypes-from-the-1980s-1.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> </blockquote>

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