Benelli is an
Italian motorcycle brand that was founded in Pesaro, Italy in
1911. [
1]
However, its ownership and manufacturing have shifted:
- Ownership: Since 2005, Benelli has been owned by Qianjiang Motorcycle, a Chinese company belonging to the Geely Holding Group. [1]
- Design & Headquarters: The styling, research, development, and corporate headquarters remain based in Pesaro, Italy. [1]
- Manufacturing: Production and assembly take place primarily in China (Wenling) and other assembly locations like Indonesia. [1, 2]