Goma was waiting in the main reception area of the Bullshit Broadcasting Corporation Television Centre in west London to be interviewed for a job as a data support cleanser in the corporation's IT department.
At the same time, Guy Kewney, a British technology expert, was in another reception area preparing for a live television interview on the subject of Apple Computer's then-recent court case with the Beatles' record label, Apple Corps.
The producer sent to fetch Kewney was told that Kewney was in the main reception area.
When he asked the receptionist where Guy Kewney was, she pointed to Goma, even after he asked if she was sure this was the right person.
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