Canon 5DS Promo Poke Fun at the Nikon

[Sri_Sampath]

Canon 5DS Promo Mugs Poke Fun at the Nikon D800 and Its ‘Small’ 36MP Sensor

Published on February 11, 2015 by Michael Zhang


Canon is apparently promoting its new 5DS DSLR with a pair of mugs that poke fun at Nikon. There’s a big mug that has EOS 5DS printed across the front, while a smaller companion mug features the text “I AM SMALL” with the design used by Nikon’s I AM ad campaigns.

The back of the mugs say “50.6 megapixels” and “36.0 megapixels,” respectively. Interestingly enough, the ratio of the size of the lenses appears to be 50.6:36.


The mugs are a reference to the fact that Canon has now introduced super-high-resolution 50.6MP full frame sensors in its 5D line of cameras, which dwarfs the 36MP D800 that Nikon announced three years ago.

The D800 has gotten fantastic marks for its sensor quality, though. It will be interesting to see how the 5DS compares in that area.

 

[Sri_Sampath]

Nikon D800 Receives the Highest Sensor Score Ever Given by DxOMark
Published on March 23, 2012 by Michael Zhang

Turns out the 36.3 megapixel sensor inside the new Nikon D800 isn’t just a megapixel war marketing tactic: the sensor has been given the highest score ever awarded by camera equipment rating service DxOMark. Calling it a “complete success in every sensor-related respect”, the lab states that the D800’s sensor has become the new sensor of reference by which all other camera sensors will be measured. Furthermore, it boasts an “unmatched quality-to-price ratio” by being the cheapest (by far) among the 8 top cameras. The sensor is even comparable in quality to the best medium-format sensors out there, and even outperforms them at higher ISOs. Check out the full review for a more detailed analysis of the sensor and how the D800 stacks up against competition.

 

[danlix]

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