CMB in for a world class shopping experience

saraprobe

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  • Dec 27, 2006
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    Sri Lanka’s Premier destination mall –the Ronan International Centre to open in November.

    A panoramic view of the Diyawanna Lake as you dine at a specialty restaurant… Wi-Fi access throughout a ¼ kilometer radius… An unmatched collection of winning international brands to indulge in…

    These are just a few of the attractions that await shoppers when the Ronan International Centre opens doors to the public in late-October this year. Sri Lanka’s premier destination mall is expected to dazzle the visitor with its offer of a truly international retail, entertainment and leisure experience for the entire family.

    Sri Lanka is in for a world-class shopping-leisure-entertainment experience with the opening of the country’s premier destination mall—Ronan International Centre—in November this year, in time for the end-of-the-year festive season.
    The rupees 644 million, 68,000 square-feet ‘Destination Mall with a Difference’ is a timely concept of the R-Group International, headed by Mr Rohan Nanayakkara. The R-Group International builds on the legacy of one of Sri Lanka’s pioneer companies Ceylon Carriers Limited, with over six decades of experience in the logistics and hospitality industries.

    Sri Lanka has been yearning for a destination mall to complement its culturescape of only one department store and a handful of dreary malls. By definition, a destination mall is one that offers such a unique and attractive mix of lifestyle products, leisure and entertainment activities, that people are willing to travel a greater distance to shop, relax and be entertained there.

    Event destination mall
    And there are ‘Theme Destination Malls’ and ‘Event Destination Malls’, and the Ronan International Centre definitively belongs to the latter category. A Theme Destination Mall is one where the visitor could find in one location everything that’s possible in only one category of products or services—for example, clothing. An Event Destination Mall is one that offers a diverse range of experiences all in one location—say from the launching ceremony of the latest automobile, to a one-of-a-kind art exhibition, fashion shows to even a beyond-imagination beach-volleyball tournament!
    As an event destination mall the Ronan centre will create such an unrivalled ambience at one venue that will take the definition of shopping and entertainment to an entirely enriching experience! It is sure to be a definite tourist attraction as well.

    Customer friendly location
    The Ronan centre complex consists of two state-of-the-art buildings (soon to be linked by elevators and walkways) complemented by a 120+ parking area and an eco-friendly outer area. One of the buildings is already anchored by the Keells Flagship Supermarket, contributing to an 850-1000 customer inflow on a daily basis. The visitor inflow is expected to increase further given that the Centre is located outside of the City’s high security areas and easily accessible by the highway.

    Since ‘parking’ is the very first encounter a visitor experiences, the Ronan Centre has paid careful attention to this and makes available ample parking space. To reduce even the minutest possible aggravations the entry area is facilitated by Courtesy Officers who will valet park the vehicle and escort you right up to boutique or restaurant you wish to first visit.
    Another unique feature of the Centre—that also has a bearing in the visitor’s comfort, safety and hygiene—is its investment on purified water. To ensure quality and consistency the Centre makes use of its groundwater by purifying it using a plant imported from Italy.

    Exclusivity of Brands & Products
    A host of internationally acclaimed lifestyle products and accessories from The Parfumerie, Damas Diamonds, Levis, Dockers, Signature, Puma, Field, Addidas, Nike, Triumph, Dilmah, Ritzbury, Link, Ceylon Biscuits etc., have reserved retail floor space in the Centre, while more and more premium brands and products are vying for exclusive partnership with the Centre.
    The retail floor spaces in each floor of the buildings are designed with aesthetics and functionality in mind, encouraging store-front design that would create a lasting first impression. Since image and identity means brand recognition that affects consumption, the aim of Ronan Centre is to promote differentiated brands, experiences, customers.

    This is why each floor is laid out to include brand/product focused centers—giving its due place to the best and winning brands! The circulation pattern inside the mall is designed in such a manner that each floor has optimum footfall that eases consumer movement and provides higher visibility for retailers.
    The Ronan Centre management is also highly considerate of the idea of trade exclusivity where appropriate, as a way to reduce merchandize duplication and repetition, as well as increase customer demand and a sense of prestige in the retailer.
    Unmatched architecture and eco-friendly design

    The design and architecture of the Ronan International Centre is based on the fundamental principle of delivering a unique retail, leisure and entertainment experience. Stress-free shopping is possible with conveniently placed sit-downs on every floor complemented by elevators and elevated corridors linking each building. The visitor no longer has to rush to the designated food court area as in other malls, since each floor in the Ronan Centre is equipped with restaurants, cafes and eateries.

    The eco-friendly design boasts of open-to-sky spaces, landscaped greenery and water fountains, as well as alfresco sit-outs to relax and interact. A controlled microclimate and dust control regime makes the Centre friendly and safe also for kids and the elderly. Each space in the Centre is designed as a linger zone, where the visitor is not made to feel rushed and encouraged to stay and savor. Nodal points are adequately laid out to function as meeting points for the first-time visitors.

    Before long a body care centre including a luxury spa, areas for meditation, yoga, aerobics, a dance studio and function rooms plus a fine dining area will become a part of the Ronan International Centre.
    Overall, the Ronan International Centre is a destination mall that is a win-win environment for the customer as well as the retailer, because of its promotion of an experiential environment in which consumption is facilitated, impulses promoted, social interaction is encouraged, and leisure is consummated.
    A place unlike any other indeed—to congregate and celebrate and consume!

    Nation Economist
     

    x-pert

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    Jun 13, 2006
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    rochel1977 said:
    nobody. Where the money for the people to shop?? :D :D :D :D


    That's just a political thought :)

    Just wait and see how many will shop there :D

    If people are saying they don't have money.... just go to a shop or near a bar and see how many people waste money for alcohol and cigarettes.