A disappointed salesman of Coca Cola returns from
his
Middle East
assignment. A friend asked, "Why weren't you
successful with the
Arabs?"
The salesman explained, "When I got posted in the
Middle East, I was
very
confident that I will makes a good sales pitch as
Cola
is virtually
unknown
there. But, I had a problem I didn't know to
speak
Arabic. So, I
planned to
convey the message through 3 posters...
First poster, a man crawling through the hot
desert
sand... totally
exhausted and panting. Second, the man is
drinking our
Cola and
Third, our
man is now totally refreshed. Then these posters
were
pasted all over
the
place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not
speak
Arabic, I also
didn't
realize that Arabs read from right to left..."
his
Middle East
assignment. A friend asked, "Why weren't you
successful with the
Arabs?"
The salesman explained, "When I got posted in the
Middle East, I was
very
confident that I will makes a good sales pitch as
Cola
is virtually
unknown
there. But, I had a problem I didn't know to
speak
Arabic. So, I
planned to
convey the message through 3 posters...
First poster, a man crawling through the hot
desert
sand... totally
exhausted and panting. Second, the man is
drinking our
Cola and
Third, our
man is now totally refreshed. Then these posters
were
pasted all over
the
place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not
speak
Arabic, I also
didn't
realize that Arabs read from right to left..."
