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Message: <blockquote data-quote="Novindu" data-source="post: 7647" data-attributes="member: 718">A disappointed salesman of Coca   Cola returns from hisMiddle East assignment. A friend asked, "Why weren't yousuccessful with the Arabs?"  The salesman   explained, "When I got posted in theMiddle East, I was very confident that I will makes a good sales pitch as Colais virtually unknown     there. But, I had a problem I didn't know to   speakArabic. So, I planned to convey the message through 3 posters...  First poster, a man crawling   through the hot desertsand... totally exhausted and panting. Second, the man is drinking ourCola and Third, our man is now totally refreshed. Then these posters   werepasted all over the place"  "That should have worked," said the friend.  The salesman replied, "Well, not only did I not speakArabic, I also didn't   realize that Arabs read from right to left..."</blockquote>

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