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Message: <blockquote data-quote="tgillian" data-source="post: 7250067" data-attributes="member: 261356">"<a href="http://www.dvdprostore.com/products/Ugly-Betty-Seasons-1-3-DVD-Boxset-dvdprostore-1787.html" target="_blank">Ugly Betty Seasons 1-3 DVD Boxset</a>" will soon be over for its star,<a href="http://www.dvdprostore.com/products/Ugly-Betty-Seasons-1-3-DVD-Boxset-dvdprostore-1787.html" target="_blank">Ugly Betty Box Set 1-3</a> America Ferrera, <a href="http://www.dvdprostore.com/goods/21/Scrubs-Season-9-DVD-Box-Set-dvdprostore-2143.html" target="_blank">Scrubs Season 9 DVD Release</a>but she's got a new project in the works from behind the scenes.Ferrera will serve as executive producer of "Pedro & Maria," a multicultural, <a href="http://www.dvdprostore.com/goods/21/Scrubs-Season-9-DVD-Box-Set-dvdprostore-2143.html" target="_blank">Scrubs Season 9 DVD Release</a>interactive telenovela in development for MTV television and various Web platforms.<a href="http://www.dvdprostore.com/products/Ugly-Betty-Seasons-1-3-DVD-Boxset-dvdprostore-1787.html" target="_blank">Ugly Betty Seasons DVD</a> The project was announced Monday by MTV and Electus, the multimedia studio created by the prolific producer and former NBC executive Ben Silverman."Pedro & Maria" is billed as a bilingual, <a href="http://www.dvdprostore.com/products/Ugly-Betty-Seasons-1-3-DVD-Boxset-dvdprostore-1787.html" target="_blank">Ugly Betty Seasons DVD</a>modern-day version of "Romeo & Juliet"<a href="http://www.dvdprostore.com/products/Scrubs-Seasons-1-8-DVD-Boxset-dvdprostore-1854.html" target="_blank">Scrubs Box Set 1-8</a> that will give its audience the ability to vote on the direction the characters and story lines take.<a href="http://www.dvdprostore.com/goods/21/Scrubs-Season-9-DVD-Box-Set-dvdprostore-2143.html" target="_blank">Scrubs Season 9 DVD Release</a>No casting decisions or <a href="http://www.dvdprostore.com/products/Ugly-Betty-Seasons-1-3-DVD-Boxset-dvdprostore-1787.html" target="_blank">Ugly Betty Box Set 1-3</a>premiere date were announced for the project.Proctor & Gamble Co., <a href="http://www.dvdprostore.com/products/Scrubs-Seasons-1-8-DVD-Boxset-dvdprostore-1854.html" target="_blank">Scrubs Box Set 1-8</a>which makes everything from shaving cream to batteries, will co-produce the project,<a href="http://www.dvdprostore.com/products/Scrubs-Seasons-1-8-DVD-Boxset-dvdprostore-1854.html" target="_blank">Scrubs DVD Box Set</a> making commercials with "Pedro & Maria" touches inside them."Right now, <a href="http://www.dvdprostore.com/products/Ugly-Betty-Seasons-1-3-DVD-Boxset-dvdprostore-1787.html" target="_blank">Ugly Betty Seasons DVD</a>the plan is much more for them to <a href="http://www.dvdprostore.com/products/Lost-Seasons-1-5-DVD-Boxset-dvdprostore-1851.html" target="_blank">Lost DVD Box set</a>utilize elements of the show in <a href="http://www.dvdprostore.com/products/Scrubs-Seasons-1-8-DVD-Boxset-dvdprostore-1854.html" target="_blank">Scrubs DVD Box Set</a>their own marketing, and for them to use customized vignettes outside of the show," Silverman said.It's the type of project that marries advertisers with content that Silverman had long championed at NBC."It's really the triangulation of all of the hard work that my career has been built up for,"<a href="http://www.dvdprostore.com/products/Ugly-Betty-Seasons-1-3-DVD-Boxset-dvdprostore-1787.html" target="_blank">Ugly Betty Seasons DVD</a> he said.Electus is part of IAC/InterActiveCorp. <a href="http://www.dvdprostore.com/products/Lost-Seasons-1-5-DVD-Boxset-dvdprostore-1851.html" target="_blank">Lost DVD Box set</a>MTV is a division of Viacom Inc.</blockquote>

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