Q
What are some psychological facts that people don't know?
A
I’m going to explain the biggest mystery surrounding girls.
Guys, I know you’ve been wondering about this irrational female behavior for your whole lives - hang in tight, because I’m about to blow your minds.
It all starts with a simple story.
In 2000, two researchers set up a pop-up shop in a grocery store. They sold, of all things, jam.
Yes please, I’ll have them all.
The first week, they only offered 6 types of jam. About 40% of shoppers who walked by stopped to look, and of those, 30% bought some jam.
The second week, they decided to offer A WHOPPING 24 varieties of jam instead of just 6.
What do you think happened? They sold more?
Nope.
They did attract more people - 60% of shoppers stopped to check out the insane number of jam varieties … but only 3% actually bought something!
Why? Why would offering more lead to less sales, when instinctively the opposite should be true?
This is the phenomenon of ‘Overchoice’.
In short, having too much choice makes people hesitate… that hesitation becomes paralyzing, a fear that you’ll choose the wrong thing. And eventually… when you can’t take it anymore… it’s simply easier to walk away empty handed..
And that, boys and girls, is why you’ll often see this happening:
“I HAVE NOTHING TO WEAR!”
Too much choice kills choice.
What are some psychological facts that people don't know?
A
I’m going to explain the biggest mystery surrounding girls.
Guys, I know you’ve been wondering about this irrational female behavior for your whole lives - hang in tight, because I’m about to blow your minds.
It all starts with a simple story.
In 2000, two researchers set up a pop-up shop in a grocery store. They sold, of all things, jam.
Yes please, I’ll have them all.
The first week, they only offered 6 types of jam. About 40% of shoppers who walked by stopped to look, and of those, 30% bought some jam.
The second week, they decided to offer A WHOPPING 24 varieties of jam instead of just 6.
What do you think happened? They sold more?
Nope.
They did attract more people - 60% of shoppers stopped to check out the insane number of jam varieties … but only 3% actually bought something!
Why? Why would offering more lead to less sales, when instinctively the opposite should be true?
This is the phenomenon of ‘Overchoice’.
In short, having too much choice makes people hesitate… that hesitation becomes paralyzing, a fear that you’ll choose the wrong thing. And eventually… when you can’t take it anymore… it’s simply easier to walk away empty handed..
And that, boys and girls, is why you’ll often see this happening:
“I HAVE NOTHING TO WEAR!”
Too much choice kills choice.
