Lynda - Social Media Marketing with Facebook and Twitter
Size: 276 MB | Duration: 1h 38m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter. This course is designed to help you create a successful presence on each platform, starting with exploring the conceptual underpinnings of social media marketing so you can determine how to cultivate a social media presence with maximum impact. Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
Topics include:
* What is social media marketing?
* Comparing Facebook and Twitter
* Creating a brand presence
* Defining your objective
* Writing tweets and using retweets
* Adding media and hashtags
* Attracting followers on different platforms
* Writing engaging Facebook posts
* Reviewing Facebook and Twitter analytics'
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