The 10 Most Valuable Brands in the World
1. Apple
Brand Value: $185 billion
Percent Change v. 2012: 1%
2. Google
Brand Value: $113.7 billion
Percent Change v. 2012: 5%
3. IBM
Brand Value: $112.5 billion
Percent Change v. 2012: -3%
4. McDonald's
Brand Value: $90.3 billion
Percent Change v. 2012: -5%
5. Coca-Cola
Brand Value: $78.4
Percent Change v. 2012: 6%
6. AT&T
Brand Value: $75.5 billion
Percent Change v. 2012: 10%
7. Microsoft
Brand Value: $69.8 billion
Percent Change v. 2012: -9%
8. Marlboro
Brand Value: $69.4 billion
Percent Change v. 2012: -6%
9. Visa
Brand Value: $56 billion
Percent Change v. 2012: 46%
10. China Mobile
Brand Value: $55.4 billion
Percent Change v. 2012: 18%
1. Apple
Brand Value: $185 billion
Percent Change v. 2012: 1%
2. Google
Brand Value: $113.7 billion
Percent Change v. 2012: 5%
3. IBM
Brand Value: $112.5 billion
Percent Change v. 2012: -3%
4. McDonald's
Brand Value: $90.3 billion
Percent Change v. 2012: -5%
5. Coca-Cola
Brand Value: $78.4
Percent Change v. 2012: 6%
6. AT&T
Brand Value: $75.5 billion
Percent Change v. 2012: 10%
7. Microsoft
Brand Value: $69.8 billion
Percent Change v. 2012: -9%
8. Marlboro
Brand Value: $69.4 billion
Percent Change v. 2012: -6%
9. Visa
Brand Value: $56 billion
Percent Change v. 2012: 46%
10. China Mobile
Brand Value: $55.4 billion
Percent Change v. 2012: 18%





