IKEA, known the world over for low-price, self-assembly flat-packed furniture, plans to launch a line of furniture with integrated connected television and sound systems in five European cities in June, throughout seven European countries this autumn, and in its remaining markets in the summer of 2013.
The televisions, wireless sound systems and built-in CD/DVD/Blu-ray players with this line of furniture is designed specifically for IKEA.
"This is a large step for us. We will have an offer that is unique in the market," IKEA's living room chief Magnus Bondesson told Reuters.
"We are launching a new concept where you in one place can buy your furniture and your electronics -- designed for and matched with each other from start."
The furniture aims to solve the challenge of living room clutter of cords and remote controls, he said.
Tolga Oncu, sales chief at IKEA Sweden, said prices will start at around 6,500 Swedish crowns ($960) for the simplest combination bench unit, television and sound system.
