No One Seems To Want Sri Lanka Cricket anymore
Marketability of the Sri Lanka Cricket team has suffered irreparable damage at the hands of continuing political meddling which has now reached comical proportions, as the team`s financial potential hit an unprecedented low on Monday when it came to light that Sri Lanka Cricket (SLC) had failed to attract a single bidder either as the Sri Lanka team sponsor or the clothing sponsor, when bids for the fresh year were closed.
The bids were closed at 4.00 p.m. on Monday and pathetically even the existing team sponsor Dilmah or clothing sponsor MAS had not sent in bids, in the face of unending interference in the sport by various elements keen to make fast buck through commissions, as was recently witnessed in the TV rights deal and several insurance deals that have been bandied about in all directions, shying away any interested sponsors from investing money in the game.
The tender bids which were opened on November 17 were informed to the public through advertisements that were strangely published only in the favourite newspapers of SLC officials and not in the best selling newspapers, making the result hardly surprising.
By Channaka de Silva
source- lankaenewspapers
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pathetic to say the least
Marketability of the Sri Lanka Cricket team has suffered irreparable damage at the hands of continuing political meddling which has now reached comical proportions, as the team`s financial potential hit an unprecedented low on Monday when it came to light that Sri Lanka Cricket (SLC) had failed to attract a single bidder either as the Sri Lanka team sponsor or the clothing sponsor, when bids for the fresh year were closed.
The bids were closed at 4.00 p.m. on Monday and pathetically even the existing team sponsor Dilmah or clothing sponsor MAS had not sent in bids, in the face of unending interference in the sport by various elements keen to make fast buck through commissions, as was recently witnessed in the TV rights deal and several insurance deals that have been bandied about in all directions, shying away any interested sponsors from investing money in the game.
The tender bids which were opened on November 17 were informed to the public through advertisements that were strangely published only in the favourite newspapers of SLC officials and not in the best selling newspapers, making the result hardly surprising.
By Channaka de Silva
source- lankaenewspapers
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pathetic to say the least
