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Message: <blockquote data-quote="saraprobe" data-source="post: 868631" data-attributes="member: 13914">ODEL has now opened its doors to welcome the people of Kohuwela making it easier for them to shop as well as highlighting the rapid expansion of this retail chain from a one store operation to become Sri Lanka’s successful brand of clothing stores.Following ODEL’s continuing plans for growth by entering and developing new consumer markets in the country, the brand’s move to Kohuwela signifies a new era for the retail giant as it moves into emerging markets. ODEL CEO Otara Gunawardana said that the Kohuwela customer base and the location of the outlet was in keeping with the ODEL identity and as such was a suitable area to expand to. The limited time people have with their busy lifestyle plus traffic is sometimes a deterrent for customers from this area to visit our other outlets” she said.As a suburb that has shown stages of swift development over the past couple of years Kohuwela is now seen as major residential and commercial district on the outskirts of Colombo city as well as highly matured retail sector. The launch of this new outlet outside of Colombo once again shows ODEL CEO’s insights into consumer needs and her ability to identify an tap into emerging retail markets around the country.The Kohuwela outlet forms the newest entity in the existing chain of stores by this iconic fashion brand, which also has a presence in Alexandra Place, Majestic City and the Bandaranaike International Airport. The brand largest expansion at Alexandra place adjoining the current department store which will be one of the best retail spaces in the region is set to start next year.<a href="http://www.dailymirror.lk/2007/10/15/ft/18.asp" target="_blank">DM</a></blockquote>

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