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Message: <blockquote data-quote="lkdood" data-source="post: 12818747" data-attributes="member: 92282">Talking about the strategy of covering the event in India, ESS India senior director business development and event management group Rathindra Basu said, "Overall, we have rights to broadcast 240 hours of programming every day for the duration of 15 days which makes it almost 3,600 hours of programming. We will customise our feed especially for the Indian sports fans. The plan is that we will be showcase live broadcast of Olympics on three networks - ESPN, Star Sports and ESPN HD.""Star Sports will be showcasing sports like Gymnastics, Equestrian, Volleyball etc. The content of Star Sports will be more pan-regional. ESPN HD will be a blend of above two channels, showcasing many of the Indian athletes as well as best of sporting action from around the Olympics," he said.The aim, he added, is to offer a complete and comprehensive presentation of the Games, hosted by ESS' studio presentation team in Singapore, as well as a team of reporters on-ground in London to deliver in-depth news updates, interviews and stories.indiantelevision</blockquote>

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