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Message: <blockquote data-quote="TΞΞNSTAR™" data-source="post: 2289332" data-attributes="member: 88129">Chck dis out c if it can help u !!The transmission model of communication is closely related to the idea that extension workers are the link (i.e. message carriers) between researchers (senders) and farmers (receivers). Extension programmes based on this model has been described as ‘paternalistic’; in other words, the actors in the communication process have a parent/child or teacher/student relationship. Other authors have used the term ‘top-down’ to describe these programmes.  <a href="http://en.wikipedia.org/wiki/Image:Pod-blasting8.jpg" target="_blank"></a><a href="http://en.wikipedia.org/wiki/Image:Pod-blasting8.jpg" target="_blank"></a>   An <a href="http://en.wikipedia.org/wiki/Alabama_Cooperative_Extension_System" target="_blank">Alabama Cooperative Extension System</a> agronomist, regional agent and crop consultant demonstrate the merits of a new peanut harvesting technique to farmers in East Alabama.   In many countries, paternalistic extension is gradually being replaced by more participatory approaches, in which the knowledge and opinions of farmers is considered to be just as important as that of researchers or government officials. Participatory approaches involve information-sharing and joint decision-making. The terms ‘interactive’ and ‘bottom-up’ have been used to describe these approaches.</blockquote>

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