A big-budget TV commercial in honour of Prophet Mohammad (PBUH) directed by Oscar-winning German filmmaker Stefan Roswiski has been nominated for the annual Al Mahabba Awards.
Titled "Seen by those who loved him, hence they created", the $2.5 million commercial is tipped as a frontrunner for the prestigious award, which was instituted to honour artistic works from all over the world created as a profession of love for the Prophet and as a reflection on his message of peace and brotherhood.
The theme of the commercial revolves around Khalid bin Al-Waleed and his unwavering love for Prophet Mohammad. It is believed that Al-Waleed, whilst in the middle of a battle, stopped fighting to look for his helmet where he had kept a strand of hair of the Beloved Messenger (PBUH).
Interestingly, the production managed to get permission from Dr. Ahmed Al-Khazraji, caretaker of Prophet Mohammad’s real hair, to use the sacred relic in producing the commercial.
The commercial was produced in a leading Hollywood studio in Europe, and all graphics used in the commercial were executed by "Peixmonodo", one of the world’s most specialized companies in visual effects.
The creative theme was developed by one of the largest advertising, marketing and communication agencies in the world, TBWA\RAAD Saudi Arabia.
Claire Kowatli, spokesperson for Exude Media, expressed delight at the interest generated by the TV commercial, and said, "The feedback so far has been overwhelming, and we are honoured that the commercial has been chosen to help raise awareness about the Al Mahabba Awards by airing it on Rotana channels, Abu Dhabi channel, Iqraa and Alresala channels.”
Making The Video
Titled "Seen by those who loved him, hence they created", the $2.5 million commercial is tipped as a frontrunner for the prestigious award, which was instituted to honour artistic works from all over the world created as a profession of love for the Prophet and as a reflection on his message of peace and brotherhood.
The theme of the commercial revolves around Khalid bin Al-Waleed and his unwavering love for Prophet Mohammad. It is believed that Al-Waleed, whilst in the middle of a battle, stopped fighting to look for his helmet where he had kept a strand of hair of the Beloved Messenger (PBUH).
Interestingly, the production managed to get permission from Dr. Ahmed Al-Khazraji, caretaker of Prophet Mohammad’s real hair, to use the sacred relic in producing the commercial.
The commercial was produced in a leading Hollywood studio in Europe, and all graphics used in the commercial were executed by "Peixmonodo", one of the world’s most specialized companies in visual effects.
The creative theme was developed by one of the largest advertising, marketing and communication agencies in the world, TBWA\RAAD Saudi Arabia.
Claire Kowatli, spokesperson for Exude Media, expressed delight at the interest generated by the TV commercial, and said, "The feedback so far has been overwhelming, and we are honoured that the commercial has been chosen to help raise awareness about the Al Mahabba Awards by airing it on Rotana channels, Abu Dhabi channel, Iqraa and Alresala channels.”
Making The Video
