Did U know dialog charges Rs. 11.50 every time you send an sms using 7788?
Dialog netted the highest profits during the Sirasa Super Star promotions:
Customer Base as they say = 2,00,000
Let's say 50% Votijng on 7788 = 2,00,000/100x50
= 1,00,000
Let's say Rs. 1/= profit from 01 SMS = 1,00,000xRs. 1/=
=Rs. 1,00,000/=
Amount they charge for SMS sent to 7788 =Rs. 11.50
Above amount with out VAT =Rs. 11.50/115x100
=Rs. 10.00
Normal Charge for SMS =Rs. 2.30
Extra amount that charge for this 7788 =Rs. 10.00 – 2.30
=Rs. 7.70
Actual cost per SMS like that =Rs. 0.50 (or less)
So the profit that they get from 1 SMS like this = Rs. 7.70 – 0.50
= Rs. 7.20
If we took that per week no of votes they receive nearly= 45, 000
And superstar thing was going on for 6hole months = 6x4
= 24 weeks
So the profit Dialog got is = Rs. 7.20 x 45, 000 x 24
=
ZE]
Dialog netted the highest profits during the Sirasa Super Star promotions:
Customer Base as they say = 2,00,000
Let's say 50% Votijng on 7788 = 2,00,000/100x50
= 1,00,000
Let's say Rs. 1/= profit from 01 SMS = 1,00,000xRs. 1/=
=Rs. 1,00,000/=
Amount they charge for SMS sent to 7788 =Rs. 11.50
Above amount with out VAT =Rs. 11.50/115x100
=Rs. 10.00
Normal Charge for SMS =Rs. 2.30
Extra amount that charge for this 7788 =Rs. 10.00 – 2.30
=Rs. 7.70
Actual cost per SMS like that =Rs. 0.50 (or less)
So the profit that they get from 1 SMS like this = Rs. 7.70 – 0.50
= Rs. 7.20
If we took that per week no of votes they receive nearly= 45, 000
And superstar thing was going on for 6hole months = 6x4
= 24 weeks
So the profit Dialog got is = Rs. 7.20 x 45, 000 x 24
=
ZE]
