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Message: <blockquote data-quote="freak88" data-source="post: 7087017" data-attributes="member: 143412">Television rights and sponsorshipsThe IPL is predicted to bring the BCCI income of approximately US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a Rs. 106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires' uniforms and also on the giant screens during third umpire decisions.[13][edit]Television rightsOn 15 January 2008 it was announced that a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League.[14] The record deal has a duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament.[15] This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court, Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying a staggering Rs. 8700 crores (87 billion) for 10 years. One of the reasons for payment of this huge amount is seen as the money required to subsidize IPL's move to South Africa which will be substantially more than the previous IPL. IPL had agreed to subsidize the difference in operating cost between India and South Africa as it decided to move to the African nation after the security concerns raised because of its coincidence with India's general elections.20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchisees. The money would be distributed in these proportions until 2012, after which the IPL would go public and list its shares.[16]Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world.On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4 free to air channel.[17]Winning Bidder    Regional Broadcast Rights    Terms of DealSony/World Sport GroupGlobal Rights, India    10 years at Rs 8700 crores (revised)[14]ONE HD    Free-to-air HD and SD television in Australia. Owned by Network TEN.    5 years at AUD 10-15 Million.[18]Sky Network Television    New Zealand broadcast rights    Terms not releasedPCCW    Hong Kong broadcast rights, broadcast on Now Sports.    2 years, terms not released.StarHub    Singapore broadcast rights, broadcast on Cricket Extra.    Terms not releasedAstro    Malaysia broadcast rights on Astro Box Office Sport.    Terms not releasedSuperSportSouth Africa, Central Africa and Nigeria broadcast rights.    Terms not releasedArab Digital Distribution    Middle East broadcast rights on ADD's CricOne. Broadcast to United Arab Emirates, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan, Libya and Nigeria.    10 Years, terms not released.[19]GEO SuperPakistan broadcast rights    Terms not releasedWillow TV    Rights to distribute on television, radio, broadband and Internet, for the IPL in North America.    5 years, terms not released.[20]DirecTV    United States Exclusive broadcast rights on CricketTicket.    Terms not releasedAsian Television NetworkCanadian broadcast rights. Aired on Pay-per-view channel. Aired on XM Radio's ATN-Asian Radio as well.    5 years, terms not released.[21]SportsMax    Caribbean broadcast rights.    Terms not releasedITVUnited Kingdom broadcast rights, broadcast on ITV4.    Terms not released[edit]SponsorshipsIndia's biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013.[22]Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million.[23]</blockquote>

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