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<blockquote data-quote="Chethiya Wijayawardhana" data-source="post: 22772981" data-attributes="member: 556545">ලංකාවේ අයට මාර ඔරිජිනල් අයිඩියාස් තියෙන්නේ.<img src="/styles/default/xenforo/smilies/default/lol.gif"&nbsp; class="smilie" loading="lazy" alt=":lol:" title="LOL&nbsp; &nbsp; :lol:" data-shortname=":lol:" /><img src="/styles/default/xenforo/smilies/default/lol.gif"&nbsp; class="smilie" loading="lazy" alt=":lol:" title="LOL&nbsp; &nbsp; :lol:" data-shortname=":lol:" /><img src="/styles/default/xenforo/smilies/default/lol.gif"&nbsp; class="smilie" loading="lazy" alt=":lol:" title="LOL&nbsp; &nbsp; :lol:" data-shortname=":lol:" /><img src="/styles/default/xenforo/smilies/default/lol.gif"&nbsp; class="smilie" loading="lazy" alt=":lol:" title="LOL&nbsp; &nbsp; :lol:" data-shortname=":lol:" />'Are you beach body ready?': Feminists deface 'body-shaming' ad&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Protein World adverts, which suggest women have to be slim before they can&nbsp; &nbsp; wear a bikini, have come under fire for undermining body confidence with&nbsp; &nbsp; some people even defacing the posters. Protein World's boss has called them&nbsp; &nbsp; 'terrorists'&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img src="http://i.telegraph.co.uk/multimedia/archive/03282/beach_body_ready_3282046b.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Image 1 of 2&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Women are protesting over the 'body shaming' Protein World ad Photo: Twitter&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <a href="http://www.telegraph.co.uk/journalists/radhika-sanghani/" target="_blank"><img src="http://i.telegraph.co.uk/multimedia/archive/02683/Radhika_Sanghani_2683783j.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; By <a href="http://www.telegraph.co.uk/journalists/radhika-sanghani/" target="_blank">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Radhika Sanghani</a>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; 10:38AM BST 27 Apr 2015&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ‘Are you beach body ready?’ &nbsp;This is the question posed by a controversial weight loss advert alongside an image of an attractive, slim, toned model. &nbsp; Over the past few days, the Protein World campaign has come under fire&nbsp; for suggesting that only slim women are ‘ready’ to put on bikinis this&nbsp; summer. &nbsp;More than 43,000 people have signed a <a href="https://www.change.org/p/proteinworld-arjun-seth-remove-are-you-beach-body-ready-advertisements?utm_source=action_alert&amp;utm_medium=email&amp;utm_campaign=293131&amp;alert_id=nihHZAcfNA_%2F5mNCxo1oC2y9xQywRMmzp4kL8Uc6McjG3JmLGCwKrY%3D" target="_blank">Change.org petition calling for the ad to be removed. </a> &nbsp; British Charlotte Baring, founder of the petition, wrote: “Protein&nbsp; World is directly targeting individuals, aiming to make them feel&nbsp; physically inferior to the unrealistic body image of the bronzed model,&nbsp; in order to sell their product. &nbsp;“Perhaps&nbsp; not everyone's priority is having a 'beach body' (by the way, what is&nbsp; that?), and making somebody feel guilty for not prioritising it by&nbsp; questioning their personal choices is a step too far.” &nbsp;&nbsp; But people aren’t just protesting the ads through the petition. Now, a&nbsp; number have actually defaced the posters so they send out body positive&nbsp; messages. &nbsp; &nbsp;Bloggers Fiona Longmuir and Tara Costello took to the London Underground in their bikinis, and posed alongside the sign. &nbsp; &nbsp;On an image shared on social media, they wrote: “How to get a beach body: take your body to the beach.” &nbsp;'In my mind, getting beach body ready would involve slathering myself in suncream,' wrote Longmuir on her <a href="http://theescapologistsdaughter.co.uk/2015/04/take-back-the-beach/" target="_blank">blog.</a>&nbsp; 'I am so tired of the message that women have to make some kind of&nbsp; effort in order to be socially acceptable. Is this kind of guilt&nbsp; tripping and body shaming really the best way to shift your products?' &nbsp; &nbsp;Others have altered the ad to read ‘Each body’s ready’ – and even set up a <a href="https://www.facebook.com/pages/Each-Bodys-Ready/379248548945021?fref=ts" target="_blank">Facebook page</a> for the accompanying hashtag <a href="https://twitter.com/hashtag/eachbodysready?src=hash" target="_blank">#EachBodysReady.</a> &nbsp; &nbsp; “Stop encouraging women to starve themselves” wrote one woman. While&nbsp; another commenter added: “If my body is on a beach, then it is ready.&nbsp; Thank you very much.” &nbsp; &nbsp; Protein World has released an official statement pointing out that the&nbsp; model in the original advert, Renee Somerfield, has a healthy BMI,&nbsp; adding: “It is a shame that in 2015 there are still a minority who&nbsp; aren't focusing on celebrating those who aspire to be healthier, fitter&nbsp; and stronger. &nbsp;“We now run Britain’s largest protein facility,&nbsp; selling our products in over 50 countries to more than 300,000&nbsp; customers. Most of them are women. How could we possibly be sexist?” &nbsp; But on social media, the company’s Twitter account has been less&nbsp; understanding, telling one woman: “surely as feminists Vicky, you&nbsp; understand that no one takes you seriously?” &nbsp; &nbsp; &nbsp; <a href="https://twitter.com/VickyChandler" target="_blank">@VickyChandler</a> <a href="https://twitter.com/tomverse" target="_blank">@tomverse</a> <a href="https://twitter.com/CCriadoPerez" target="_blank">@CCriadoPerez</a> surely as a feminists Vicky, you understand that no one takes you seriously? Tom <a href="https://twitter.com/hashtag/weloveyou?src=hash" target="_blank">#weloveyou</a>
— Protein World (@ProteinWorld)&nbsp; &nbsp; <a href="https://twitter.com/ProteinWorld/status/591709821709201409" target="_blank">April 24, 2015</a>&nbsp;&nbsp; Another message read: “why make your insecurities our problem?” &nbsp;Somerfield, 24, has also responded to the backlash, telling the <a href="http://www.huffingtonpost.co.uk/2015/04/25/renee-somerfield-protein-worlds-beach-body-model-responds-to-backlash_n_7141520.html?1429949852&amp;ncid=tweetlnkushpmg00000067" target="_blank">Huffington Post</a> that she felt body-shamed by feminists: &nbsp; “I think nearly every ad campaign you have ever seen is open to&nbsp; interpretation. But saying the ad is body shaming by body shaming the&nbsp; image is very contradictory. Two wrongs don't make a right.” &nbsp;But&nbsp; she supported the idea women don’t have to look a certain way to wear&nbsp; bikinis: “I am a real person behind the image. I work very hard and live&nbsp; a healthy and active lifestyle which is why Protein World chose me for&nbsp; their campaign. &nbsp;“I couldn't work every day as a full time model&nbsp; by starving myself, dieting or not looking after my body. Nourish your&nbsp; body, be kind to it and it will love you right back, no matter your&nbsp; size. &nbsp;“I agree that ALL bodies are 'beach body ready'. Skinny,&nbsp; curvy, muscular, petite, tall, short, young and old. Confidence is&nbsp; beautiful no matter what size you are.... Your reflection doesn't define&nbsp; your worth.” &nbsp;Update 15:00 &nbsp;Protein World's Chief Executive Arjun Seth has responded to the controversy and petition, telling <a href="http://www.channel4.com/news/beach-body-ready-ad-campaigners-are-terrorists-says-boss" target="_blank">Channel 4 News </a>the adverts are &quot;aspirational&quot; and that he would only take notice if the petition were to reach a million signatures. &nbsp; He said the people complaining online and destroying his ads were a&nbsp; minority and &quot;they're terrorists, you can quote me on that&quot;. &nbsp; Seth also said that it was good for his business, with sales going up&nbsp; &quot;significantly&quot; and the Twitter account gaining 20,000 more followers. &nbsp;He said that the people campaigning against the ads are &quot;extr</blockquote>

[QUOTE="Chethiya Wijayawardhana, post: 22772981, member: 556545"] [SIZE=5][COLOR=Purple]ලංකාවේ අයට මාර ඔරිජිනල් අයිඩියාස් තියෙන්නේ.:lol::lol::lol::lol:[/COLOR][/SIZE] [B] [/B] [B]'Are you beach body ready?': Feminists deface 'body-shaming' ad[/B] [B] Protein World adverts, which suggest women have to be slim before they can wear a bikini, have come under fire for undermining body confidence with some people even defacing the posters. Protein World's boss has called them 'terrorists' [/B] [IMG]http://i.telegraph.co.uk/multimedia/archive/03282/beach_body_ready_3282046b.jpg[/IMG] Image 1 of 2 Women are protesting over the 'body shaming' Protein World ad Photo: Twitter [URL="http://www.telegraph.co.uk/journalists/radhika-sanghani/"][IMG]http://i.telegraph.co.uk/multimedia/archive/02683/Radhika_Sanghani_2683783j.jpg[/IMG][/URL] By [URL="http://www.telegraph.co.uk/journalists/radhika-sanghani/"] Radhika Sanghani[/URL] 10:38AM BST 27 Apr 2015 ‘Are you beach body ready?’ This is the question posed by a controversial weight loss advert alongside an image of an attractive, slim, toned model. Over the past few days, the Protein World campaign has come under fire for suggesting that only slim women are ‘ready’ to put on bikinis this summer. More than 43,000 people have signed a[B] [URL="https://www.change.org/p/proteinworld-arjun-seth-remove-are-you-beach-body-ready-advertisements?utm_source=action_alert&utm_medium=email&utm_campaign=293131&alert_id=nihHZAcfNA_%2F5mNCxo1oC2y9xQywRMmzp4kL8Uc6McjG3JmLGCwKrY%3D"]Change.org petition calling for the ad to be removed. [/URL][/B] British Charlotte Baring, founder of the petition, wrote: “Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product. “Perhaps not everyone's priority is having a 'beach body' (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far.” But people aren’t just protesting the ads through the petition. Now, a number have actually defaced the posters so they send out body positive messages. Bloggers Fiona Longmuir and Tara Costello took to the London Underground in their bikinis, and posed alongside the sign. On an image shared on social media, they wrote: “How to get a beach body: take your body to the beach.” 'In my mind, getting beach body ready would involve slathering myself in suncream,' wrote Longmuir on her[B] [URL="http://theescapologistsdaughter.co.uk/2015/04/take-back-the-beach/"]blog.[/URL][/B] 'I am so tired of the message that women have to make some kind of effort in order to be socially acceptable. Is this kind of guilt tripping and body shaming really the best way to shift your products?' Others have altered the ad to read ‘Each body’s ready’ – and even set up a [URL="https://www.facebook.com/pages/Each-Bodys-Ready/379248548945021?fref=ts"][B]Facebook page[/B][/URL] for the accompanying hashtag [URL="https://twitter.com/hashtag/eachbodysready?src=hash"][B]#EachBodysReady.[/B][/URL] “Stop encouraging women to starve themselves” wrote one woman. While another commenter added: “If my body is on a beach, then it is ready. Thank you very much.” Protein World has released an official statement pointing out that the model in the original advert, Renee Somerfield, has a healthy BMI, adding: “It is a shame that in 2015 there are still a minority who aren't focusing on celebrating those who aspire to be healthier, fitter and stronger. “We now run Britain’s largest protein facility, selling our products in over 50 countries to more than 300,000 customers. Most of them are women. How could we possibly be sexist?” But on social media, the company’s Twitter account has been less understanding, telling one woman: “surely as feminists Vicky, you understand that no one takes you seriously?” [INDENT] [URL="https://twitter.com/VickyChandler"]@VickyChandler[/URL] [URL="https://twitter.com/tomverse"]@tomverse[/URL] [URL="https://twitter.com/CCriadoPerez"]@CCriadoPerez[/URL] surely as a feminists Vicky, you understand that no one takes you seriously? Tom [URL="https://twitter.com/hashtag/weloveyou?src=hash"]#weloveyou[/URL] — Protein World (@ProteinWorld) [URL="https://twitter.com/ProteinWorld/status/591709821709201409"]April 24, 2015[/URL] [/INDENT] Another message read: “why make your insecurities our problem?” Somerfield, 24, has also responded to the backlash, telling the[B] [URL="http://www.huffingtonpost.co.uk/2015/04/25/renee-somerfield-protein-worlds-beach-body-model-responds-to-backlash_n_7141520.html?1429949852&ncid=tweetlnkushpmg00000067"]Huffington Post[/URL] [/B]that she felt body-shamed by feminists: “I think nearly every ad campaign you have ever seen is open to interpretation. But saying the ad is body shaming by body shaming the image is very contradictory. Two wrongs don't make a right.” But she supported the idea women don’t have to look a certain way to wear bikinis: “I am a real person behind the image. I work very hard and live a healthy and active lifestyle which is why Protein World chose me for their campaign. “I couldn't work every day as a full time model by starving myself, dieting or not looking after my body. Nourish your body, be kind to it and it will love you right back, no matter your size. “I agree that ALL bodies are 'beach body ready'. Skinny, curvy, muscular, petite, tall, short, young and old. Confidence is beautiful no matter what size you are.... Your reflection doesn't define your worth.” [B]Update 15:00 [/B] Protein World's Chief Executive Arjun Seth has responded to the controversy and petition, telling [URL="http://www.channel4.com/news/beach-body-ready-ad-campaigners-are-terrorists-says-boss"][B]Channel 4 News[/B] [/URL]the adverts are "aspirational" and that he would only take notice if the petition were to reach a million signatures. He said the people complaining online and destroying his ads were a minority and "they're terrorists, you can quote me on that". Seth also said that it was good for his business, with sales going up "significantly" and the Twitter account gaining 20,000 more followers. He said that the people campaigning against the ads are "extr [/QUOTE]

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