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ElaKiri Talk!
SONY ANNOUNCE SxSTM MEMORY CARD
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<blockquote data-quote="[DK]" data-source="post: 1456028" data-attributes="member: 65794"><p><img src="http://www.sony.net/SonyInfo/News/Press/200704/07-0416E/sxs.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p></p><p></p><p></p><p></p><p></p><p></p><p> </p><p> </p><p> <span style="color: #666666"><strong>SANDISK AND SONY ANNOUNCE SxS[SIZE=-1]TM[/SIZE] MEMORY CARD SPECIFICATION FOR PROFFESIONAL CAMCORDERS</strong></span> <span style="color: #999999"><strong>SxS[SIZE=-1]TM[/SIZE] offers high capacity and high-speed data transfer</strong></span> </p><p> </p><p></p><p> <img src="http://www.sony.net/SonyInfo/shared/images/trans.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /> <img src="http://www.sony.net/SonyInfo/shared/images/trans.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /> </p><p> <p style="text-align: right">SanDisk Corporation</p> <p style="text-align: right">Sony Corporation</p> <p style="text-align: right"></p><p></p><p>SanDisk® Corporation (NASDAQ: SNDK) and Sony Corporation today announced that the two companies have agreed to a Memorandum of Understanding (MOU) with the intention of developing the SxSTM (S-by-S) memory card specification, with high-speed transfer technology compliant to the ExpressCardTM industry standard. </p><p> </p><p> SxSTM memory cards will leverage the technology strength of SanDisk and Sony, who have a long and successful history of co-developing and promoting flash memory products. With this high-performance and high-reliability memory card, both companies are targeting workflow improvements for professional camcorders and non-linear video editing systems. </p><p> </p><p> The SxSTM memory card specification uses flash memory and complies with the ExpressCardTM industry standard, and the card connects directly to computer systems through the high-speed PCI-ExpressTM bus. ExpressCardTM has been rapidly adopted by PC manufacturers to replace the legacy PC CardTM form factor, giving the SxSTM memory cards broad support in post-production hardware. </p><p> </p><p> Sony will adopt this high-speed SxSTM memory card specification in its "XDCAM EXTM" series professional camcorders. SxSTM memory cards from SanDisk and Sony are expected to be available later in 2007.</p><p></p><p></p><p></p><p></p><p></p><p><span style="color: #777755"><strong>Benefits</strong></span></p><p> </p><p> </p><p> </p><p> <strong>High-speed data transfer of large video files.</strong> SxSTM memory cards are the first native PCI ExpressTM solid-state storage media1. PCI ExpressTM has a maximum data transfer speed of 2.5 gigabits per second, twice as fast as PC CardTM-based storage media. In addition, SanDisk and Sony have optimized the technology protocol for controlling communication between hardware and SxSTM memory cards to enable high-speed transfer of large files, such as high-definition video, to PCs for non-linear video-editing. The target transfer speed of SxSTM memory cards is 800 megabits per second2. </p><p> </p><p> </p><p> <strong>Compact Size.</strong> The SxSTM memory card specification uses ExpressCardTM/34 modules (width: 34mm, height: 5mm, length: 75mm), half the size of PC CardsTM. This enables the design of professional camcorders that are smaller and lighter, while still offering high storage capacities.</p></blockquote><p></p>
[QUOTE="[DK], post: 1456028, member: 65794"] [IMG]http://www.sony.net/SonyInfo/News/Press/200704/07-0416E/sxs.jpg[/IMG] [COLOR=#666666][B]SANDISK AND SONY ANNOUNCE SxS[SIZE=-1]TM[/SIZE] MEMORY CARD SPECIFICATION FOR PROFFESIONAL CAMCORDERS[/B][/COLOR] [COLOR=#999999][B]SxS[SIZE=-1]TM[/SIZE] offers high capacity and high-speed data transfer[/B][/COLOR] [IMG]http://www.sony.net/SonyInfo/shared/images/trans.gif[/IMG] [IMG]http://www.sony.net/SonyInfo/shared/images/trans.gif[/IMG] [RIGHT]SanDisk Corporation Sony Corporation [/RIGHT] SanDisk® Corporation (NASDAQ: SNDK) and Sony Corporation today announced that the two companies have agreed to a Memorandum of Understanding (MOU) with the intention of developing the SxSTM (S-by-S) memory card specification, with high-speed transfer technology compliant to the ExpressCardTM industry standard. SxSTM memory cards will leverage the technology strength of SanDisk and Sony, who have a long and successful history of co-developing and promoting flash memory products. With this high-performance and high-reliability memory card, both companies are targeting workflow improvements for professional camcorders and non-linear video editing systems. The SxSTM memory card specification uses flash memory and complies with the ExpressCardTM industry standard, and the card connects directly to computer systems through the high-speed PCI-ExpressTM bus. ExpressCardTM has been rapidly adopted by PC manufacturers to replace the legacy PC CardTM form factor, giving the SxSTM memory cards broad support in post-production hardware. Sony will adopt this high-speed SxSTM memory card specification in its "XDCAM EXTM" series professional camcorders. SxSTM memory cards from SanDisk and Sony are expected to be available later in 2007. [COLOR=#777755][B]Benefits[/B][/COLOR] [B]High-speed data transfer of large video files.[/B] SxSTM memory cards are the first native PCI ExpressTM solid-state storage media1. PCI ExpressTM has a maximum data transfer speed of 2.5 gigabits per second, twice as fast as PC CardTM-based storage media. In addition, SanDisk and Sony have optimized the technology protocol for controlling communication between hardware and SxSTM memory cards to enable high-speed transfer of large files, such as high-definition video, to PCs for non-linear video-editing. The target transfer speed of SxSTM memory cards is 800 megabits per second2. [B]Compact Size.[/B] The SxSTM memory card specification uses ExpressCardTM/34 modules (width: 34mm, height: 5mm, length: 75mm), half the size of PC CardsTM. This enables the design of professional camcorders that are smaller and lighter, while still offering high storage capacities. [/QUOTE]
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