There are a slew of electric pickup trucks slated to hit the market next year. Tesla’s Cybertruck, GM’s Hummer EV, Rivian’s R1T and Lordstown Motor’s Endurance to name a few. Ford, which has dominated the pickup truck market for decades with the F-150, is also planning an electric truck. The race is on between the established automakers and start-ups for who will be first to market. But when there are a plethora of EV trucks to choose from, will loyal pickup truck drivers make the switch to electric?
