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Message: <blockquote data-quote="pathumdc" data-source="post: 13313237" data-attributes="member: 94875"> The  business began in 1940, with a restaurant opened by brothers Richard  and Maurice McDonald at 1398 North E Street at West 14th Street in San  Bernardino, California. Their introduction of the "Speedee Service  System" in 1948 furthered the principles of the modern fast-food  restaurant that the White Castle hamburger chain had already put into  practice more than two decades earlier. The original mascot of  McDonald's was a man with a chef's hat on top of a hamburger shaped head  whose name was "Speedee". Speedee was eventually replaced with Ronald  McDonald by 1967 when the company first filed a U.S. trademark on a  clown shaped man having puffed out costume legs.<img src="http://3.bp.blogspot.com/-ik3vjQQNmsU/UD9veCJNbmI/AAAAAAAA1Lg/C392TYF691I/s1600/The+first+McDonald%27s+01.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></blockquote>

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