Avoid these shitty brands at any cost. Don’t waste your money on fashion logosWatch Brands Ranking
Tier 7: Fashion Accessories
Brands in this category do not view a watch as a technical instrument or a piece of horological history; instead, they treat it exactly like a scarf, a belt, or a piece of costume jewelry. Their primary business model revolves around fast-fashion trends, branding, and matching runway styles.
Fossil
Michael Kors
Daniel Wellington
MVMT
Guess
Armani Exchange
Diesel
Nixon
Skagen
Tommy Hilfiger
are you kidding me?Watch Brands Ranking
Tier 6: Practical Utility & Everyday Tools
Brands in this category approach watchmaking with a single, clear objective: maximum functionality, accuracy, and durability at the lowest possible cost. They completely strip away the concept of a watch as a luxury status symbol or a delicate piece of jewelry, focusing instead on pure utility.
Casio
G-Shock
Timex (standard quartz)
Lorus
Pulsar
Bertucci
Marathon ???
It’s an amazing swiss brand
------ Post added on Jul 5, 2026 at 2:51 PM


