DJI Osmo
dn tika kalekata kalin DJI Aus market ekata launch karaddi 2nd promotional team eke mn hitiya.. ape strategy conclusion eka me vdhata dunne apii "
DJI Osmo action camera launched to the Australian market in 2019 and the product mainly targets the active lifestyle social media appearing crowd with average disposable income within the age group of 18-35. The unique value proposition for the product is the dual display feature rich action
camera at a fair price and moreover, DJI designed the product where consumers can use GoPro competitor accessories with the DJI Osmo action camera series. DJI has utilized the product mix specially the 4P’s effectively creating a competitive advantage over the competitor’s product
within a short period of launching the product. However, it is essential for DJI to revise the Marketing Mix as the major competitor GoPro has released their latest action camera “GoPro Hero 8 and 8 Max” with more advanced features at a starting price of $599.00 including a free memory
card and free delivery (Gopro, 2019). Therefore, DJI must continuously develop and integrate the marketing mix in order to survive and grow in the action camera market